Leading sources of Prime Day information for Prime Day shoppers U.S. 2020

Published by Michele Majidi, Jan 6, 2023
In 2020, Amazon.com was the most popular source of information for Prime Day shoppers, with 60 percent finding out about Prime Day through the online retailer's website. On the contrary, 17 percent of shoppers found out about Prime Day through word-of-mouth.

Leading sources where Amazon Prime Day shoppers learned about Prime Day in the United States in 2020

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Release date

October 2020

Region

United States

Survey time period

October 15 and 16, 2020

Number of respondents

5,015 respondents

Special properties

verified Prime Day shoppers

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Statistics on " Amazon advertising in the United States "

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Statistics on Amazon advertising in the United States

Overview

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Amazon ad business

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Amazon ad investments

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Market perspective

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Metrics

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