Reasons for using K-beauty products Singapore 2019

In a survey on skincare and beauty products conducted by Rakuten Insight, as of July 2019, 46 percent of respondents in Singapore who used Korean beauty products, said that they used the products because the products were better suited for their skin. Korean beauty products, also known as K-beauty, has gained in popularity and market share over the years, especially in Asia. K-beauty products were perceived by Asian customers to better meet their skincare needs.

Reasons for using Korean beauty products in Singapore as of July 2019

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Source

Release date

August 2019

Region

Singapore

Survey time period

July 5 to 30, 2019

Number of respondents

550 respondents

Age group

16 years and older

Special properties

respondents who used Korean beauty products

Method of interview

Online survey

Supplementary notes

The question asked was as follows:
"Why do you use Korean beauty products over other commercial beauty products? (choose up to three options)."

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