In 2021, direct response advertising accounted for 52 percent of the total podcast advertising revenue in the United States. On the other hand, only three percent of podcast advertising revenue was generated by branded content ads.
Distribution of podcast advertising revenue in the United States from 2016 to 2021, by campaign type
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IAB (U.S.). (May 9, 2022). Distribution of podcast advertising revenue in the United States from 2016 to 2021, by campaign type [Graph]. In Statista. Retrieved October 03, 2024, from https://www.statista.com/statistics/1042901/share-podcast-ad-revenue-by-campaign-type-us/
IAB (U.S.). "Distribution of podcast advertising revenue in the United States from 2016 to 2021, by campaign type." Chart. May 9, 2022. Statista. Accessed October 03, 2024. https://www.statista.com/statistics/1042901/share-podcast-ad-revenue-by-campaign-type-us/
IAB (U.S.). (2022). Distribution of podcast advertising revenue in the United States from 2016 to 2021, by campaign type. Statista. Statista Inc.. Accessed: October 03, 2024. https://www.statista.com/statistics/1042901/share-podcast-ad-revenue-by-campaign-type-us/
IAB (U.S.). "Distribution of Podcast Advertising Revenue in The United States from 2016 to 2021, by Campaign Type." Statista, Statista Inc., 9 May 2022, https://www.statista.com/statistics/1042901/share-podcast-ad-revenue-by-campaign-type-us/
IAB (U.S.), Distribution of podcast advertising revenue in the United States from 2016 to 2021, by campaign type Statista, https://www.statista.com/statistics/1042901/share-podcast-ad-revenue-by-campaign-type-us/ (last visited October 03, 2024)
Distribution of podcast advertising revenue in the United States from 2016 to 2021, by campaign type [Graph], IAB (U.S.), May 9, 2022. [Online]. Available: https://www.statista.com/statistics/1042901/share-podcast-ad-revenue-by-campaign-type-us/