Opinion on the future impact of influencers on consumption in France 2018

When asked about their opinion regarding the impact of influencers on consumption in the future, about 53 percent of French respondents declared in a survey from 2018 thinking that their role will be more important than nowadays. However, according to ten percent of respondents, the influencers could play a role less important regarding consumption in comparison with today.

How do you see the role of influencers on consumption evolve in the future ?*

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Sources

Release date

March 2018

Region

France

Survey time period

March 13-15, 2018

Number of respondents

1,000 respondents

Age group

18 years and older

Supplementary notes

* This question was phrased by the source as follows: "Au cours des prochaines années, pensez-vous que le rôle des influenceurs sur la consommation en France va devenir...  "

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Statistics on "Social media influencers in France"

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