Reasons for French influencers to decline a partnership 2020
As for many French influencers, being an influencer on social media has a lot of benefits such as a fitting remuneration, passion for different brands and possible partnerships as well as a certain degree of popularity or notoriety. However, as partnerships are very tempting, for the sample of French influencers included in this study, there were several reasons to decline a partnership request. Thus, for 65 percent of influencers the main reason was that they did not believe in the product.
