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French influencer estimation of COVID-19 impact on partnership requests and pay 2020

Published by Nelly Dux, Feb 26, 2021
Despite the sanitary crisis induced by the COVID-19 virus, the average compensation has remained stable in France according to about half of the influencer population. The number of partnerships, however, has mostly declined, but for 27 percent of online content creators, partnership requests have increased.

Estimated impact of the sanitary crisis on partnership requests and remuneration according to French influencers in 2020

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Source

Release date

December 2020

Region

France

Survey time period

October 23 to November 8, 2020

Number of respondents

1,423 respondents

Age group

12-60 years

Special properties

French influencers

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