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Leading advertising brands in traditional media in Poland 2019-2020, by spending

Pharmaceutical brand Alfofarm Farmacja Polska was by far the leading advertiser within traditional media in Poland. Its advertising expenditure increased from 696.01 million zloty in May 2019 to 1.14 billion zloty in May 2020. Lidl followed, with advertising spending of 332.77 million zloty in May 2020.

Ranking of leading advertising brands in traditional media* between May 2019 and May 2020, by expenditure

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Sources

Release date

June 2020

Region

Poland

Survey time period

May 2019 to May 2020

Supplementary notes

* Traditional media include television, cinema, press, radio,and indoor and outdoor advertising.

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Statistics on "Advertising in Poland"

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