Preferred purchase methods among Italian consumers 2019, by category

Over 2019, Italian consumers had the possibility to choose between both online and offline methods for buying a product or a service. Concerning consumer goods, 80 percent of Italian shoppers still preferred offline channels. On the other hand, 50 percent of the consumers asserted that they utilized both online and offline methods for purchasing electronics-related products. By contrast, 47 percent preferred buying travel related products and services online.

Preferred purchase methods among Italian consumers in 2019, by category

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Release date

October 2019



Survey time period

June 2019

Number of respondents

11,502 respondents

Age group

14 years and older

Special properties

Italian consumers buying products from the categories analyzed

Method of interview


Supplementary notes

This question was phrased by the source as follows: "Indichi in che modo ha acquistato/pagato/sottoscritto queste categorie di servizi e prodotti nel corso dell'ultimo anno".

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Statistics on "Apparel market in Italy"

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