Russians on mobile shopping habits by age group 2020

Russian youth was revealed to be the most active mobile shoppers by the survey of March 2020. The representatives of baby boomers and the silent generation was less likely to shop online via mobile applications.

Customer survey on online purchases through mobile applications in Russia in 2020, by generation*

Characteristic	Generation Z and Millenials	Generation X	Boomers and Silent Generation
Check available goods online and get some ideas	74%	69%	61%
Check ratings and reviews	66%	59%	41%
Make a purchase	71%	62%	43%
Check order status	76%	68%	51%

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Release date

March 2020

More information

Region

Russia

Survey time period

March 2020

Number of respondents

1,035 respondents

Supplementary notes

* The age groups are divided in the following segments:
Generation Z ( people born after 1994, under 25 years old);
Millennials ( people born between 1981 and 1994, 25-38 years old);
Generation X ( people born between 1965 and 1980, 39-54 years old);
Boomers ( people born between 1946 and 1964, 55-73 years old);
Silent Generation ( people born before 1946, 74 years old and older).

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