Netherlands: companies with web shop, by branch

As of 2019, roughly 82 percent of company websites in accommodation or travel agencies gave visitors the possibility to order, book or make a reservation. This according to an overview that looks at e-commerce options offered by different branches in the Netherlands, as defined by the Standard Industrial Classification (SIC 2008).

Share of company websites with the possibility to order, book or reserve in the Netherlands in 2018, by branch

Characteristic	Share of companies with a website
Total*	34%
Accommodation	82%
Travel agencies, tour operators, tourist information and reservation services	82%
Retail trade (not in motor vehicles)	70%
Sale and repair of motor vehicles, motorcycles and trailers	56%
Insurance and reinsurance	56%
Food and beverage service activities	55%
Publishing, motion picture and television programme production and distribution, programming and broadcasting	55%
Manufacture of food products, beverages and tobacco	47%
Wholesale trade (no motor vehicles and motorcycles)	44%
Renting and leasing of motor vehicles, consumer goods, machines and other tangible goods	43%
Telecommunications	42%
Banks	35%
Manufacture of textiles, wearing apparel and leather	34%
Manufacture of wood and paper , printing and reproduction of recorded media	32%
Other business services	32%
Human health activities	31%
Renting and buying and selling of real estate	29%
Residential care and guidance, Social work activities without accommodation	28%
Financial intermediation (not for insurance and pension funding)	26%
Transportation and storage	26%
Manufacture of coke, refined petroleum, chemicals and pharmaceuticals	25%
Manufacture of motor vehicles, (semi-)trailers and other transport equipment	25%
Electricity, gas, steam, air conditioning, water supply, waste management	24%
IT support and Information service activities	23%
Advertizing and market research	23%
Manufacture of other products not elsewhere classified, with repair and installation of machinery and equipment	22%
Research and development	22%
Security and investigation, facility management and other business services	21%
Manufacture of rubber, plastic products and other non-metallic mineral products	19%
Employment placement, provision of temporary employment and payrolling	18%
Manufacture of basic metals and fabricated metal products	17%
Manufacture of electronics and electrical equipment	16%
Manufacture of machinery and equipment not elsewhere classified	16%
Specialized construction activities	16%
Legal services, accounting, tax consultancy, administration and non-financial holding companies	15%
Architects, engineers and technical design/consultancy	9%
Building construction and civil engineering	5%

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Release date

January 2020

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Region

Netherlands

Survey time period

2018

Special properties

* Excludes Agriculture, Mining, Public services, Education and Culture.

Supplementary notes

The source uses the SIC 2008 classification for classifying business establishments and other statistical united by the type of economic activity in which they are engaged. Where possible, the official English wording was used despite the source material being Dutch. For a full list of SIC 2008, please refer to the following link.

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