Company websites with order or booking possibility the Netherlands 2018, by branch

This statistic shows the share of company websites with the possibility to order, book or reserve in the Netherlands in 2018, by branch as defined by the Standard Industrial Classification (SIC 2008). As of 2018, roughly 70 percent of company websites in the publishing, film, radio and TV branch gave visitors the possibility to order, book or make a reservation.

Share of company websites with the possibility to order, book or reserve in the Netherlands in 2018, by branch

Share of companies with a website
55 Accommodation 87%
79 Travel agencies, tour operators, tourist information and reservation services 84%
58-60 Publishing,  motion picture and television programme production and distribution, programming and broadcasting 69%
47 Retail trade (not in motor vehicles) 67%
45 Sale and repair of motor vehicles, motorcycles and trailers 59%
56 Food and beverage service activities 57%
651-652 Insurance and reinsurance 57%
10-12 Manufacture of food products, beverages and tobacco 48%
77 Renting and leasing of motor vehicles, consumer goods, machines and other tangible goods 47%
16-18 Manufacture of wood and paper , printing and reproduction of recorded media 42%
46 Wholesale trade (no motor vehicles and motorcycles) 42%
74-75 Other business services 41%
61 Telecommunications 41%
13-15 Manufacture of textiles, wearing apparel and leather 38%
Total* 35%
68 Renting and buying and selling of real estate 32%
73 Advertizing and market research 30%
H Transportation and storage 29%
87-88 Residential care and guidance, Social work activities without accommodation 29%
6612-6619 Financial intermediation (not for insurance and pension funding) 29%
86 Human health activities 28%
72 Research and development 28%
D-E Electricity, gas, steam, air conditioning, water supply, waste management 27%
62-63 IT support and Information service activities 26%
80-82 Security and investigation, facility management and other business services 26%
29-30 Manufacture of motor vehicles, (semi-)trailers and other transport equipment 25%
26-27 Manufacture of electronics and electrical equipment 24%
19-21 Manufacture of coke, refined petroleum, chemicals and pharmaceuticals 24%
31-33 Manufacture of other products not elsewhere classified, with repair and installation of machinery and equipment 23%
69-70 Legal services, accounting, tax consultancy, administration and non-financial holding companies 20%
22-23 Manufacture of rubber, plastic products and other non-metallic mineral products 19%
43 Specialized construction activities 19%
6419-6492 Banks 18%
24-25 Manufacture of basic metals and fabricated metal products 17%
78 Employment placement, provision of temporary employment and payrolling 16%
28 Manufacture of machinery and equipment not elsewhere classified 15%
71 Architects, engineers and technical design/consultancy 14%
41-42 Building construction and civil engineering 7%
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Release date

December 2018



Survey time period


Special properties

* excludes Agriculture, Mining, Public services, Education and Culture.

Supplementary notes

The source uses the SIC 2008 classification for classifying business establishments and other statistical united by the type of economic activity in which they are engaged. Where possible, the official English wording was used despite the source material being Dutch. For a full list of SIC 2008, please refer to the following link.

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Statistics on "Cross-border online shopping in the Netherlands"

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