Most trustworthy influencers regarding beauty and care in the U.S. 2019

From which of the following influencers would you take advice with regard to beauty and care products (e.g. perfumes, makeup, aftershave)?

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Source

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Release date

January 2020

Region

United States

Survey time period

May 21 to May 27, 2019

Number of respondents

464 respondents

Age group

16 years and older

Special properties

American internet users who have used social networking within the past two weeks, respondents who know at least one influencer on Instagram and who would take advice from influencers on specific topics

Supplementary notes

Multiple answers were possible.

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