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Awareness of TVCFs starring Vietnamese football players in Vietnam 2019

With 95 percent of respondents stating to have seen Shopee's TV commercial before, the Singaporean e-commerce platform ranks first among 11 brands in regards to consumer recognition of TV commercials featuring Vietnamese football players according to a survey from November 2019.

Recognition of TV commercial films starring Vietnamese football players in Vietnam in 2019

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Source

Release date

October 2019

Region

Vietnam

Survey time period

November 2019

Number of respondents

475 respondents

Age group

18-40 years

Special properties

among respondents from HCMC and Hanoi; TVCF = TV commercial film

Method of interview

Online survey

Supplementary notes

Original question: Have you seen this TVCF?

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