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Awareness of TVCFs starring Vietnamese football players in Vietnam 2019

Published by Statista Research Department, Dec 9, 2020
With 95 percent of respondents stating to have seen Shopee's TV commercial before, the Singaporean e-commerce platform ranks first among 11 brands in regards to consumer recognition of TV commercials featuring Vietnamese football players according to a survey from November 2019.

Recognition of TV commercial films starring Vietnamese football players in Vietnam in 2019

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Source

Release date

October 2019

Region

Vietnam

Survey time period

November 2019

Number of respondents

475 respondents

Age group

18-40 years

Special properties

among respondents from HCMC and Hanoi; TVCF = TV commercial film

Method of interview

Online survey

Supplementary notes

Original question: Have you seen this TVCF?

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