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Spending on digital advertising in Belgium from 2007 to 2018, by type (in million euros)

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Digital advertising expenditure in Belgium 2007-2018, by type This timeline displays the value of digital advertising expenditure, by ad type, in Belgium from 2007 to 2016, with a forecast to 2018. Spending on internet display and mobile advertising was expected to decrease to 95 million euros in 2018 in Belgium.
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Internet display and mobile***Search (paid), social, RTB, video, e-mail***
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Internet display and mobile***Search (paid), social, RTB, video, e-mail***
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Description

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This timeline displays the value of digital advertising expenditure, by ad type, in Belgium from 2007 to 2016, with a forecast to 2018. Spending on internet display and mobile advertising was expected to decrease to 95 million euros in 2018 in Belgium.
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Release date
December 2017
Region
Belgium
Survey time period
2007 to 2016
Supplementary notes
* Forecast.
** Net spending.
The source indicates, "Agency commission: 15% included for commissionable media (non-display digital does not pay commission), Discounts from ratecard: after, Internet classified and directories: out."

***The source states, the category 'Internet display and mobile' concerns: "Internet Display comprises display insertion order + display programmatic". Moreover, the Search category includes: "Internet Other comprises video + mobile + social + search + Email + performance + native &c".
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