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Brazil: OOH advertising reach 2018, by format

In 2018, out-of-home (OOH) advertising reached 87 percent of Brazilian population. Ads on various means of transports had a reach of 68 percent. OOH advertising attracted approximately 4.63 million Brazilian reals in investments in 2018.

Monthly reach of selected out-of-home (OOH) advertising types in Brazil in 2018

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Source

Release date

September 2019

Region

Brazil

Survey time period

2018

Special properties

saw an OOH ad in the last 30 days

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Statistics on "Out-of-home advertising"

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