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Coronavirus impact on advertising spend in the UK in 2020, by quarter

Having started the year with a 4.6 percent increase in ad spend in Q1, the outlook for the rest of 2020 is not looking good for the advertising industry in the United Kingdom (UK). The coronavirus pandemic has hit the industry hard, and it will take time to recover. Forecasts from WARC and the AA predict a 39.1 percent fall in advertising expenditure in Q2, and a total decrease of 16.7 percent for the year as a whole.

For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Facts and Figures page.

Coronavirus impact on total advertising expenditure growth in all media in the United Kingdom (UK), forecast for 2020 by quarter, and an outlook for 2021

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Sources

Release date

April 2020

Region

United Kingdom

Survey time period

April 2020

Supplementary notes

* All figures except for Q1 are forecasts

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Statistics on "Coronavirus impact on the advertising industry in the United Kingdom"

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