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Change in OOH advertising impacts during COVID-19 in the UK 2020

Week-on-week impacts for out of home (OOH) advertising increased throughout May, June, and July as people started to go outdoors after lockdown in the Untied Kingdom (UK). The advertising industry has been hit hard by the impact of the coronavirus pandemic, outdoor advertising in particular, so this growth in audience impacts will be reassuring for those in the industry.

For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Facts and Figures page.

Change in out of home advertising impacts since the coronavirus lockdown in the United Kingdom (UK) from May to July 2020

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Source

Release date

August 2020

Region

United Kingdom

Survey time period

May to July 2020

Supplementary notes

The source adds the following information: "Journeys fuses multiple behavioural and attitudinal data sources, including Adsquare’s mobile SDK data and retail footfall, with Route data to develop a detailed picture of audience activity."

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Statistics on "Coronavirus impact on the advertising industry in the United Kingdom"

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