Coronavirus impact on advertising spend in the UK in 2020, forecast by media

The advertising industry in the United Kingdom (UK) will be impacted hard by the coronavirus outbreak in 2020. Forecasts from WARC and the AA predict a 16.7 percent decline in total advertising expenditure growth, although some media will come out of 2020 in an even worse situation. Cinema could see negative growth of 33.6 percent in 2020.

For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Facts and Figures page.

Coronavirus impact on total advertising expenditure growth in the United Kingdom (UK), forecast for 2020, by media

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Release date

April 2020


United Kingdom

Survey time period

April 2020

Supplementary notes

The source adds: "Data for newsbrands and magazine brands include print and digital ad revenues. TV includes spot, sponsorship, VoD, advertiser funded programming, product placement and other revenues (i.e. Pub TV). Radio data includes branded content and digital ad formats. Online classified includes revenue from newsbrands and magazine brands."

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