Electronics and household appliance sales in Poland 2019, by purchase channel

In 2019 in the electronics and household appliances segment, 50 percent of respondents chose the online channel, and 50 percent chose the traditional channel in Poland. Allegro was a leader in the online channel, with a 40 percent market share. In physical stores, 40 percent of people surveyed declared to have shopped in RTV Euro AGD and 38 percent in Media Markt.

Market shares of online and in-store purchases of electronics and household appliances in Poland in 2019, by purchase channel

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Release date

October 2019



Survey time period

June 2019

Number of respondents


Method of interview

Online survey

Supplementary notes

*2113 respondents - online purchase; 2237 respondents - in-store purchase

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Statistics on "Omnichannel retail in Poland"

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