Ways to buy apparel and shoes offline and online in Poland 2019, by brand and channel

In 2019, the H&M clothing brand in Poland was the most multi-channel network with significant market shares in both sales channels (offline and online). Nevertheless, the clothing and footwear industry is divided - brands known for their online sales are slowly developing offline sales. At the same time, chains with extensive infrastructure are not yet so strongly present in the Internet channels.

Methods of purchasing clothes and footwear in offline and online stores in Poland in 2019, by brands and purchase channel

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Source

Release date

October 2019

Region

Poland

Survey time period

June 2019

Number of respondents

8,937 respondents

Special properties

Consumers reached through research partners

Method of interview

Online survey

Supplementary notes

The source does not provide any information regarding missing percentage points to 100 percent.

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Statistics on "Omnichannel retail in Poland"

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