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Ways to buy apparel and shoes offline and online in Poland 2020, by brand and channel

Published by Adriana Sas, Dec 4, 2020
Depending on the store where the purchases are made, Poles preferred different methods of purchase in 2020. In the online channel, in addition to the purchase with home delivery, the method of collecting online orders at a given post office or parcel machine and the brand's stationary store was very popular, which is particularly noticeable for Zara, Top Secret, and Reserved brands.

Methods of purchasing clothes and footwear in offline and online stores in Poland in 2020, by brands and purchase channel

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Source

Release date

December 2020

Region

Poland

Survey time period

August to September 2020

Number of respondents

4,061 respondents

Method of interview

Online survey

Supplementary notes

The source does not provide any information regarding percentage points exceeding 100 percent.

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