In 2019, the H&M clothing brand in Poland was the most multi-channel network with significant market shares in both sales channels (offline and online). Nevertheless, the clothing and footwear industry is divided - brands known for their online sales are slowly developing offline sales. At the same time, chains with extensive infrastructure are not yet so strongly present in the Internet channels.
Methods of purchasing clothes and footwear in offline and online stores in Poland in 2019, by brands and purchase channel
Online with home delivery
Online with in-store pickup
Online with pick-up at the point (parcel machine, Post)
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YourCX. (October 1, 2019). Methods of purchasing clothes and footwear in offline and online stores in Poland in 2019, by brands and purchase channel [Graph]. In Statista. Retrieved July 09, 2020, from https://www.statista.com/statistics/1090115/poland-ways-to-buy-clothes-and-shoes-offline-and-online/
YourCX. "Methods of purchasing clothes and footwear in offline and online stores in Poland in 2019, by brands and purchase channel." Chart. October 1, 2019. Statista. Accessed July 09, 2020. https://www.statista.com/statistics/1090115/poland-ways-to-buy-clothes-and-shoes-offline-and-online/
YourCX. (2019). Methods of purchasing clothes and footwear in offline and online stores in Poland in 2019, by brands and purchase channel. Statista. Statista Inc.. Accessed: July 09, 2020. https://www.statista.com/statistics/1090115/poland-ways-to-buy-clothes-and-shoes-offline-and-online/
YourCX. "Methods of Purchasing Clothes and Footwear in Offline and Online Stores in Poland in 2019, by Brands and Purchase Channel." Statista, Statista Inc., 1 Oct 2019, https://www.statista.com/statistics/1090115/poland-ways-to-buy-clothes-and-shoes-offline-and-online/
YourCX, Methods of purchasing clothes and footwear in offline and online stores in Poland in 2019, by brands and purchase channel Statista, https://www.statista.com/statistics/1090115/poland-ways-to-buy-clothes-and-shoes-offline-and-online/ (last visited July 09, 2020)
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