
Ways to buy apparel and shoes offline and online in Poland 2022, by brand and channel
Depending on the store where the purchases are made, Poles preferred different methods of purchase in 2022. In the online channel, in addition to the purchase with home delivery, the method of collecting online orders at a given post office or parcel machine and the brand's stationary store was very popular, which is particularly noticeable for Zara, H&M, Top Secret, House, and Reserved brands.