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Ways to buy apparel and shoes offline and online in Poland 2022, by brand and channel

Published by
Adriana Sas,
Dec 7, 2022
Depending on the store where the purchases are made, Poles preferred different methods of purchase in 2022. In the online channel, in addition to the purchase with home delivery, the method of collecting online orders at a given post office or parcel machine and the brand's stationary store was very popular, which is particularly noticeable for Zara, H&M, Top Secret, House, and Reserved brands.

Methods of purchasing clothes and footwear in offline and online stores in Poland in 2022, by brands and purchase channel

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Source

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Release date

December 2022

Region

Poland

Survey time period

August to September 2022

Number of respondents

5,962 respondents

Method of interview

Online survey

Supplementary notes

The source does not provide any information regarding percentage points exceeding 100 percent.
Date of access is date of release

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Statistics on " Omnichannel retail in Poland "

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Statistics on Omnichannel retail in Poland

Overview

8

Purchasing decisions

8

Purchasing process

8

Omnichannel in apparel retail

6

Omnichannel in cosmetics retail

6

Omnichannel in household appliance retail

5

Omnichannel in home, garden and DIY retail

6

Omnichannel in multimedia retail

6

Multi-device shopping

8

Further related statistics

18

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Topics

Omnichannel retail in PolandDigital payments in PolandOnline shopping behavior in the United StatesOnline shopping in EuropeE-commerce in Poland
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