Cumulated advertising spending change in Sweden 2020, by media

The impact of the outbreak of coronavirus (COVID-19) seemed to have reached the Swedish advertising market. In the period from January to April 2020, the cumulated expenditure on advertising media in Sweden decreased by 22.3 percent compared to the previous year. The highest decline was recorded with evening newspapers, at 47.7 percent.

Year-on-year advertising spending change in Sweden from January to April 2020, by media

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Source

Release date

May 2020

Region

Sweden

Survey time period

January to April 2020

Special properties

member companies of Sveriges Mediebyråer

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Statistics on "Advertising in the Nordics"

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