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Factors influencing holiday purchasing decisions made by shoppers 2019

During a July 2019 survey, 60 percent of responding global shoppers reported that sales or promo codes were the most influential factor for their holiday purchases. Additionally, 58 percent of shoppers reported that what was available in physical stores was an influential factor.

Shoppers who say select factors will influence their holiday purchases as of July 2019

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Source

Release date

October 2019

Region

Worldwide

Survey time period

June 14 to July 2, 2019

Number of respondents

10,614 respondents

Special properties

shoppers

Method of interview

Online survey

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