Public opinion on micro-targeting UK 2020, by age

During a survey conducted in the United Kingdom (UK) on May 1st, 2020, nearly half of the respondents aged between 45 and 54 years old said that the UK Government should impose compulsory action on internet platforms to restrict micro-targeting.

In your opinion, what should be done with regards to micro-targeting?

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Source

Release date

May 2020

Region

United Kingdom

Survey time period

May 1st, 2020

Number of respondents

1,006 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Question phrased by the source: "Q10. Micro-targeting is a marketing strategy that uses people's data - about what they like, who they're connected to, what they've purchased and more to create small groups for targeting through adverts. It is commonly used by political parties and campaigns, as well as companies. Which of the following statements best reflects your views?"

Figures have been rounded

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