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Instagram influencers topic trends during Covid-19 France 2020, by average increase

Published by Nelly Dux, Sep 14, 2020
After the coronavirus outbreak in France in March 2020, the most popular topics on Instagram influencers accounts in France were "Gym" and "Yoga". Gym had an average daily increase of 266 percent on Instagram influencer accounts, whereas Yoga had a increase of 230 percent. "Fitness" was the third most popular topic with 65 percent average daily decrease. In contrast, during the stay-at-home situation, other activities such as "Snowboarding" had lost in popularity.

Most popular topics on Instagram according to the number of new influencer accounts dealing with this topic during containment in France in 2020

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Source

Release date

April 2020

Region

France

Survey time period

2020

Supplementary notes

The source used data from a wide variety of sources, including market research agencies, internet, social media companies, news media, and internal analysis.

Instagram influencer accounts were checked to see the average daily growth of followers and to identify topics that have growth and topics that have slowed down.

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