Influencer categories most popular on Instagram in France 2021, by follower growth

Published by
Valentina Dencheva,
Jun 6, 2023
In 2021, finance and economics was the category with the highest average yearly growth based on the number of followers on influencers' accounts on Instagram - 29.75 percent. The category of health and medicine followed, with 22.68 percent more of French consumers engaging with it on Instagram.

Most popular categories on Instagram influencer accounts according to average yearly growth of new followers in France in 2021

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Release date

April 2023

Region

France

Survey time period

2021

Supplementary notes

The source used data from a wide variety of sources, including market research agencies, internet, social media companies, news media, and internal analysis.

Instagram influencer accounts were checked to see the average daily growth of followers and to identify topics that have growth and topics that have slowed down.

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