Black Friday: number of complaints by online retailer Brazil 2019

From November 27, 2019 to January 31, 2020, approximately 8.95 thousand complaints on purchases made on's marketplace during the 2019 Black Friday shopping season in Brazil were registered on Reclame Aqui. Furthermore,'s first-party sales ranked sixth with 2.8 thousand complaints, while the marketplace operations of Shoptime and Submarino had 1.86 thousand and 1.74 thousand complaints respectively., Shoptime, and Submarino are e-tail brands owned by B2W, headquartered in Rio de Janeiro, Brazil. Reclame Aqui is a Brazilian website that publicizes consumers' complaints on issues not initially solved by products and services providers.

Most complained about online retailers during Black Friday in Brazil in 2019

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Release date

February 2020



Survey time period

November 27, 2019 to January 30, 2020*

Supplementary notes

* In 2019, Black Friday took place on November 29. According to the source, the complaints were registered on website Reclame Aqui from 11 a.m. Wednesday, November 27, 2019, to 11:59 p.m. Friday, January 31, 2020. Within the period analyzed, internet users could file a complaint and specify if their problem was related to an order made during the 2019 Black Friday shopping season.

Figures have been rounded.

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Statistics on "Black Friday e-commerce in Brazil"

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