Black Friday: most reported problems by type Brazil 2019

Nearly half (49.62 percent) of all 121.36 thousand complaints registered on Reclame Aqui website against online retailers during 2019's Black Friday shopping season in Brazil involved shipping delays. False advertising ranked second at 7.31 percent, whereas issues with refunding accounted for 5.44 percent of the reported complaints. Reclame Aqui is a Brazilian website that publicizes consumers' complaints on problems not initially solved by products and services providers.

Problems most reported by online shoppers on Black Friday in Brazil in 2019, by type

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Release date

February 2020



Survey time period

November 27, 2019 to January 30, 2020*

Supplementary notes

* In 2019, Black Friday took place on November 29. According to the source, the complaints were registered on website Reclame Aqui from 11 a.m. Wednesday, November 27, 2019, to 11:59 p.m. Friday, January 31, 2020. Within the period analyzed, internet users could file a complaint and specify if their problem was related to an order made during the 2019 Black Friday shopping season.

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Statistics on "Black Friday e-commerce in Brazil"

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