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Latin America: spending intention on Black Friday & Cyber Monday 2020, by country

In 2020, consumers in Argentina are expected to spend an average of 373 U.S. dollars per person during the celebration of both Black Friday and Cyber Monday. Among the Latin American countries included in this study, this is the highest budget among consumers in the region. Brazil ranks second, with approximately 188 dollars to be spent by the average shopper.

Average expected spend per person during Black Friday and Cyber Monday in selected Latin American countries in 2020

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Release date

November 2020



Survey time period

September 2020

Number of respondents

19,000 respondents*

Special properties

Forecasts / online and offline spending

Supplementary notes

* Across 44 countries.

The source does not specify the date of publication. The release date given is the date of access.
Values were converted into U.S. dollars on November 25,2020.
Black Friday usually takes place during the last week of November. In 2020, it is scheduled for November 27.

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Statistics on "Black Friday e-commerce in Brazil"

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