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Distribution Instagram influencers with inflated artificial comments Malaysia 2020

Published by Statista Research Department, Oct 5, 2022
According to a report published by hypeauditor.com, 41.46 percent of macro influencers in Malaysia have been inflating their comments section. It is most likely due to spam on Instagram. In total, there were around 11 million Instagram users in Malaysia as of January 2020.

Distribution of Instagram influencers with inflated artificial comments in Malaysia in 2020

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Release date

March 2020

Region

Malaysia

Survey time period

2020

Supplementary notes

Inauthentic and suspicious comments are defined as: comments that consist of emojis only or words like: wow, cool, fantastic etc, are monosyllabically simple and irrelevant or consist of the mention of another account only.

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