Event budget share devoted to exhibitor vs. visitor promotion worldwide 2019

Published by
J. G. Navarro,
Aug 25, 2023
In 2019 a study was conduced to gauge the state of event marketing among industry professionals around the globe. The survey results show that when it comes to the choice between visitor promotion and exhibitor promotion the latter has slightly more traction, with 57 percent of event money going into exhibitor promotion.

Share of event budgets devoted to visitor promotion vs. exhibitor promotion according to industry professionals worldwide in 2019

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Sources

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Release date

February 2020

Region

Worldwide

Survey time period

2019

Supplementary notes

The source did not provide information on the sample number or the exact date of survey.

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Trade show marketingExhibition, Convention & Meeting Industry in the U.S.Business travel in the United StatesSocial media and global eventsGlobal business travel
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