In 2019 a study was conduced to gauge the state of event marketing among industry professionals around the globe. The survey results show that when it comes to the choice between visitor promotion and exhibitor promotion the latter has slightly more traction, with 57 percent of event money going into exhibitor promotion.
Share of event budgets devoted to visitor promotion vs. exhibitor promotion according to industry professionals worldwide in 2019
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The Social Effect. (February 20, 2020). Share of event budgets devoted to visitor promotion vs. exhibitor promotion according to industry professionals worldwide in 2019 [Graph]. In Statista. Retrieved September 26, 2020, from https://www.statista.com/statistics/1126302/event-budget-share-devoted-to-exprom-vs-visprom-worldwide/
The Social Effect. "Share of event budgets devoted to visitor promotion vs. exhibitor promotion according to industry professionals worldwide in 2019." Chart. February 20, 2020. Statista. Accessed September 26, 2020. https://www.statista.com/statistics/1126302/event-budget-share-devoted-to-exprom-vs-visprom-worldwide/
The Social Effect. (2020). Share of event budgets devoted to visitor promotion vs. exhibitor promotion according to industry professionals worldwide in 2019. Statista. Statista Inc.. Accessed: September 26, 2020. https://www.statista.com/statistics/1126302/event-budget-share-devoted-to-exprom-vs-visprom-worldwide/
The Social Effect. "Share of Event Budgets Devoted to Visitor Promotion Vs. Exhibitor Promotion According to Industry Professionals Worldwide in 2019." Statista, Statista Inc., 20 Feb 2020, https://www.statista.com/statistics/1126302/event-budget-share-devoted-to-exprom-vs-visprom-worldwide/
The Social Effect, Share of event budgets devoted to visitor promotion vs. exhibitor promotion according to industry professionals worldwide in 2019 Statista, https://www.statista.com/statistics/1126302/event-budget-share-devoted-to-exprom-vs-visprom-worldwide/ (last visited September 26, 2020)
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