Nike's revenue in EMEA 2016-2019, by segment

This timeline shows Nike's revenue in Europe, the Middle East and Africa (EMEA) from 2016 to 2019, by segment. In 2019, Nike's revenue in the footwear segment amounted to about 6.3 billion U.S. dollars in the EMEA region. This is almost double of the revenue generated by the apparel and equipment segments, which produced about 3.1 billion dollars and 432 million dollars, respectively, in that same year.
The EMEA region is the second largest market for Nike's footwear division. North America accounted for almost half of the footwear division's revenue, generating 9.7 billion U.S dollars in 2019, compared to the 10.48 billion U.S dollars generated by other regions. That said, North America is the only region to see a decline in total revenue of the previous year, recording a dip of around 360 million, while the EMEA, Great China and Asia Pacific and Latin America regions all saw annual growth.

The 5.19 billion U.S dollars generated in the EMEA region, contributed to Nike's global revenue reaching 39.1 billion U.S dollars in 2019.

Nike's revenue in Europe, the Middle East and Africa (EMEA) from 2016 to 2019, by segment

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Release date

July 2019



Survey time period

2016 to 2019

Supplementary notes

Fiscal years end on May 31 of the respective year.

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