Nike's revenue in EMEA 2016-2023, by segment

This timeline shows Nike's revenue in Europe, the Middle East and Africa (EMEA) from 2016 to 2023, by segment. In 2023, Nike's footwear revenue from the EMEA region amounted to about 8.26 billion U.S. dollars. This is higher than the revenue generated by the apparel and equipment segments, which produced about four and a half billion dollars and 592 million dollars, respectively, that year.

Nike in the EMEA region

The EMEA region is the second largest market for Nike's footwear division. North America accounted for almost half of the footwear division's revenue, generating nearly 15 billion U.S dollars in 2023, compared to around 18 billion U.S dollars generated by other regions. Overall, the 13.4 billion U.S dollars generated in the EMEA region, contributed to Nike's global revenue reaching over 51 billion U.S dollars in 2023.

Adidas

Similar to Nike, the Adidas product category sales share is led by footwear, which was responsible for over half of the company's net sales. However, apparel is not as far behind at Adidas, contributing over two fifths of sales.