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Nike's revenue in Europe, the Middle East and Africa (EMEA) from 2016 to 2018, by segment (in million U.S. dollars)

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Nike's revenue in EMEA 2016-2018, by segment This timeline shows Nike's revenue in Europe, the Middle East and Africa (EMEA) from 2016 to 2018, by segment. In 2018, Nike's revenue in the footwear segment amounted to about five billion U.S. dollars in the EMEA region. This is almost double of the revenue generated by the apparel and equipment segments, which produced 2.2 billion dollars and 376 million dollars, respectively, in that same year. Western Europe is the second largest market for Nike's footwear division. North America accounted for almost half of the footwear division's revenue, generating 9.3 billion U.S dollars in 2018, compared to the 12.96 billion U.S dollars generated by other regions. That said, North America is the only region to see a decline in total revenue of the last two years, recording a dip of around 360 million, while the EMEA, Great China and Asia Pacific and Latin America regions all saw annual growth.

The 5.88 billion U.S dollars generated in Western Europe, contributed to Nike's global revenue reaching 36.4 billion U.S dollars in 2018.
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YearEquipmentApparelFootwear
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This timeline shows Nike's revenue in Europe, the Middle East and Africa (EMEA) from 2016 to 2018, by segment. In 2018, Nike's revenue in the footwear segment amounted to about five billion U.S. dollars in the EMEA region. This is almost double of the revenue generated by the apparel and equipment segments, which produced 2.2 billion dollars and 376 million dollars, respectively, in that same year. Western Europe is the second largest market for Nike's footwear division. North America accounted for almost half of the footwear division's revenue, generating 9.3 billion U.S dollars in 2018, compared to the 12.96 billion U.S dollars generated by other regions. That said, North America is the only region to see a decline in total revenue of the last two years, recording a dip of around 360 million, while the EMEA, Great China and Asia Pacific and Latin America regions all saw annual growth.

The 5.88 billion U.S dollars generated in Western Europe, contributed to Nike's global revenue reaching 36.4 billion U.S dollars in 2018.
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Release date
July 2018
Region
Worldwide
Survey time period
2016 to 2018
Supplementary notes
Fiscal years end on May 31 of the respective year.

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