Share of Amazon ad spend leading up to Prime Day U.S. 2020, by product

Published by
Julia Faria,
Jan 6, 2023
In 2020, in the two weeks leading up to October 13 and 14, Amazon invested 28 percent of its advertising budget in promoting gift cards to potential customers. In the same period, the online retailer allocated 11 percent of the budget to promote the Amazon Prime business segment.

Share of advertising spending of Amazon leading up to Prime Day in the United States in 2020, by product

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Release date

October 2020

Region

United States

Survey time period

September 27 to October 10, 2020

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