According to a study from the second quarter of 2020 on leading reasons for using adblocking according to internet users in the United States, 44 percent of respondents used adblockers because they didn't want their online behavior to be tracked. At the same time, 71 percent of respondents said that they found websites more manageable without banners.
Leading reasons for using adblocking according to internet users in the United States as of the 2nd quarter 2020
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$189 USD $149 USD / Month *
in the first 12 months
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Ad blocking in the United States
Global overview
6
- Premium Statistic Digital advertising spending worldwide 2021-2026
- Premium Statistic Largest digital ad markets worldwide 2020
- Premium Statistic Invalid digital ad traffic share worldwide 2019, by region
- Premium Statistic Adblocking: number of users 2013-2019
- Premium Statistic Number of desktop adblock users worldwide 2013-2021
- Premium Statistic Number of mobile adblocking browser users worldwide 2013-2021
Demographics
5
- Premium Statistic Awareness of ad blocking in the U.S. Q2 2020
- Premium Statistic Ad blocking penetration in the U.S. 2014-2021
- Premium Statistic Adblocking penetration rate in the U.S. Q2 2020, by age group
- Premium Statistic Adblocking penetration rate in the U.S. Q2 2020, by gender
- Premium Statistic Demand for ad blocking software in North America 2021, by country
Desktop vs. mobile
6
- Premium Statistic Desktop ad block usage in the U.S. 2017-2021
- Premium Statistic Desktop ad blocker usage in the U.S. 2021, by age
- Premium Statistic Detected ad blocking sessions on computers in the U.S. 2020
- Premium Statistic Mobile ad block usage in the U.S. 2017-2021
- Premium Statistic Mobile ad blocker usage in the U.S. 2021, by age
- Premium Statistic Detected ad blocking session on mobile devices in the U.S. 2020
Consumer attitudes
4
- Premium Statistic Internet user attitudes towards online ads in the U.S. Q2 2020
- Premium Statistic Attitudes towards online advertising in the U.S. 2023
- Premium Statistic Reasons for adblocking use in the U.S. Q2 2020
- Premium Statistic Whitelisting websites from ad blocking in the United States 2018-2020
Monetization
6
- Premium Statistic Adblock monetization strategies used by publishers in the U.S. 2022
- Premium Statistic Share of publishers using ad block recovery tech worldwide 2019
- Premium Statistic Willingness to support Better Ads-certified websites in the U.S. 2020
- Basic Statistic Acceptable Ads - key figures 2020
- Premium Statistic eyeo GmbH revenue 2015-2020
- Premium Statistic eyeo GmbH net income 2015-2020
Further related statistics
18
- Popularity of ad blocking in Spain 2016-2021
- U.S. online user confidence in data security of American companies 2017
- U.S. online user attitude towards website cookie usage 2017
- Millennials: willingness to share contact data with marketers in the U.S. 2014
- U.S. online user worry about personal data security with government agencies 2017
- U.S. online user privacy measure usage 2017
- Leading U.S. online user privacy measures 2017
- U.S. user attention regarding smartphone app permissions 2017
- U.S. online user worry about personal data security with online retailers 2017
- Willingness to share personal data with companies in Italy 2018, by generation
- U.S. social media user satisfaction of platform privacy & amount of ads 2018
- Reasons users would be less likely to use ad blockers in the United Kingdom (UK) 2019
- Global two-factor authentication market share 2016, by end user
- Downloading of ad blocking software in the United Kingdom (UK) 2016-2019
- Forecasted digital advertising expenditure growth Thailand 2021, by platform
- Online advertisement click rate in Poland 2017, by age
- Mobile ad blocking habits in Poland 2019
- Growth of digital ads spending of food outlets and restaurants Thailand 2020-2021
Further Content: You might find this interesting as well
Statistics
- Popularity of ad blocking in Spain 2016-2021
- U.S. online user confidence in data security of American companies 2017
- U.S. online user attitude towards website cookie usage 2017
- Millennials: willingness to share contact data with marketers in the U.S. 2014
- U.S. online user worry about personal data security with government agencies 2017
- U.S. online user privacy measure usage 2017
- Leading U.S. online user privacy measures 2017
- U.S. user attention regarding smartphone app permissions 2017
- U.S. online user worry about personal data security with online retailers 2017
- Willingness to share personal data with companies in Italy 2018, by generation
- U.S. social media user satisfaction of platform privacy & amount of ads 2018
- Reasons users would be less likely to use ad blockers in the United Kingdom (UK) 2019
- Global two-factor authentication market share 2016, by end user
- Downloading of ad blocking software in the United Kingdom (UK) 2016-2019
- Forecasted digital advertising expenditure growth Thailand 2021, by platform
- Online advertisement click rate in Poland 2017, by age
- Mobile ad blocking habits in Poland 2019
- Growth of digital ads spending of food outlets and restaurants Thailand 2020-2021
AudienceProject. (August 19, 2020). Leading reasons for using adblocking according to internet users in the United States as of the 2nd quarter 2020 [Graph]. In Statista. Retrieved September 30, 2023, from https://www.statista.com/statistics/681853/reason-adblocking-use-usa/
AudienceProject. "Leading reasons for using adblocking according to internet users in the United States as of the 2nd quarter 2020." Chart. August 19, 2020. Statista. Accessed September 30, 2023. https://www.statista.com/statistics/681853/reason-adblocking-use-usa/
AudienceProject. (2020). Leading reasons for using adblocking according to internet users in the United States as of the 2nd quarter 2020. Statista. Statista Inc.. Accessed: September 30, 2023. https://www.statista.com/statistics/681853/reason-adblocking-use-usa/
AudienceProject. "Leading Reasons for Using Adblocking According to Internet Users in The United States as of The 2nd Quarter 2020." Statista, Statista Inc., 19 Aug 2020, https://www.statista.com/statistics/681853/reason-adblocking-use-usa/
AudienceProject, Leading reasons for using adblocking according to internet users in the United States as of the 2nd quarter 2020 Statista, https://www.statista.com/statistics/681853/reason-adblocking-use-usa/ (last visited September 30, 2023)
Leading reasons for using adblocking according to internet users in the United States as of the 2nd quarter 2020 [Graph], AudienceProject, August 19, 2020. [Online]. Available: https://www.statista.com/statistics/681853/reason-adblocking-use-usa/