Reasons for adblocking use in the U.S. 2018

The graph shows data on leading reasons for using adblocking according to internet users in the United States as of the second quarter of 2018. It was found that 45 percent of respondents used adblockers because they didn't want their online behavior to be tracked.

Leading reasons for using adblocking according to internet users in the United States as of 2nd quarter 2018

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Source

Release date

June 2018

Region

United States

Survey time period

Q2 2018

Number of respondents

*

Age group

15 years and older

Special properties

among internet users

Supplementary notes

The source does not provide specific information on the country-specific sample numbers; total survey sample was 14,000.

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