Data sharing solutions used to support marketing efforts in the U.S. 2020

Data sharing solutions used in support of advertising and marketing efforts in the United States as of November 2020

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Source

Release date

August 2020

Region

United States

Survey time period

November 2020

Number of respondents

75*

Special properties

among senior industry experts from companies involved in the use of data and data collaboration, ranging from technology providers, data companies and co-operatives, media owners, end user clients and brand marketers

Supplementary notes

* The survey was carried out among 75 senior industry experts from companies involved in the use of data and data collaboration, ranging from technology providers, data companies and co-operatives, media owners, end user clients and brand marketers from the United States and the United Kingdom. No separate number for the United States was provided.
Original question: "Which of the following collaboration solutions has your organization utilized or participated in to support advertising and marketing efforts?"
The source defines first-party data as "data that an entity (brand or media owner) has collected with permission from the consumer. The permissions determine the rights of the entity for the use of the data."

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Statistics on "Data usage in marketing and advertising in the U.S."

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