During a 2020 survey carried out among senior industry experts from companies involved in the use of data and data collaboration from the United States, 61.9 percent of respondents stated they used a clean room or other secured, shared environment as a data sharing solution in support of their advertising and marketing efforts. Such environments are typically used for the analysis of two or more first-, second-, or third-party data sets.
Data sharing solutions used in support of advertising and marketing efforts in the United States as of November 2020
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Statistics on Programmatic advertising in Europe
Overview
8
- Premium Statistic Programmatic ad spend worldwide 2017-2026
- Premium Statistic Distribution of programmatic ad spend worldwide 2021, by region
- Premium Statistic Programmatic advertising market value in Europe 2017-2026
- Premium Statistic Programmatic ad spend growth in Europe 2021-2022
- Premium Statistic Open ecosystem share in programmatic ad spend in Europe 2021-2025
- Premium Statistic Programmatic ad formats identified as growth areas in Europe 2022
- Premium Statistic Largest programmatic markets in Europe 2021
- Premium Statistic Leading programmatic markets in Europe 2022, by growth rate
Regional data
4
- Premium Statistic Largest programmatic markets in Western Europe 2021
- Premium Statistic Leading programmatic markets in Western Europe 2022, by growth rate
- Premium Statistic Largest programmatic markets in Central & Eastern Europe 2021
- Premium Statistic Leading programmatic markets in Central & Eastern Europe 2022, by growth rate
United Kingdom
8
- Premium Statistic Programmatic ad spend in the UK 2017-2026
- Premium Statistic Programmatic ad spend growth in the UK 2018-2026
- Premium Statistic Programmatic ad CPM growth in the UK 2021-2022
- Premium Statistic Programmatic ad impressions growth in the UK 2021-2022
- Premium Statistic Programmatic ad viewability rate in the UK 2020, by format
- Premium Statistic Attitudes to personalized advertising in the U.K. 2022
- Premium Statistic Online content that endangers brand safety in the UK 2021
- Premium Statistic RTB transfers of UK consumer data 2021, by company
Germany
6
- Premium Statistic Programmatic ad spend in Germany 2017-2026
- Premium Statistic Programmatic ad spend growth in Germany 2018-2026
- Premium Statistic Programmatic ad CPM growth in Germany 2021-2022
- Premium Statistic Programmatic ad impressions growth in Germany 2021-2022
- Premium Statistic Desktop display brand risk in Germany 2021, by category
- Premium Statistic RTB transfers of German consumer data 2021, by company
France
7
- Premium Statistic Programmatic ad spend in France 2017-2026
- Premium Statistic Programmatic ad spend growth in France 2018-2026
- Premium Statistic Programmatic ad spend in France 2021, by format
- Premium Statistic Programmatic ad spend in France 2021, by device
- Premium Statistic Programmatic ad CPM in France 2019-2021
- Premium Statistic Leading programmatic advertisers in France 2021
- Premium Statistic RTB transfers of UK consumer data 2021, by company
Marketer insights
7
- Premium Statistic Digital video advertising spend in Europe 2022, by purchase method
- Premium Statistic Leading programmatic ad effectiveness metrics in Europe 2022, by stakeholder type
- Premium Statistic Barriers to programmatic ad investment in Europe 2022
- Premium Statistic Factors for digital video ad programmatic sell-side vendor choice in Europe 2022
- Premium Statistic Number of DSPs used by buyers in Europe 2016-2021
- Premium Statistic Concern about data protection in programmatic advertising in Europe 2018-2021
- Premium Statistic Ad solutions for data protection & cookie deprecation in Europe 2021
Further related statistics
19
- Frequency of pupils sharing personal information on the internet in Poland 2017
- Interest in special offers along the trip provided by connected cars in China 2019
- Concerns on data sharing via connected vehicles in APAC 2020 by country
- Share of consumers willing to share data with banks and advisors worldwide 2016
- Motor insurance customers willing to share data with insurer Europe 2016, by country
- Likelihood of customers sharing data with their insurer in the U.S. 2017, by branch
- Likelihood of sharing savings bank account balance in the United Kingdom in 2015
- Geolocation data shared by mobile users in France 2019, by type of data
- Trusted entity to manage data collected via connected cars in APAC 2020 by country
- Attitudes towards behavior tracking and data sharing with insurers in the UK 2015
- Physicians that believe sharing ePHI is important for quality healthcare in US 2017
- Factors influencing purchase of telematics motor insurance policies in Europe 2016
- Germany: willingness to share personal information in exchange for benefits 2016
- Blame allocation for identity theft in the banking data sector in the UK in 2015
- Consumers willing to share connected car data by nonproprietary app 15
- Insurance purchase factors in selected countries worldwide 2016
- Preferred data sharing method for motor insurance customers Europe 2016, by country
- Russia: willingness to share personal information in exchange for benefits 2016
- Comfort in sharing self-collected digital info among U.S. consumers 2014*
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Statistics
- Frequency of pupils sharing personal information on the internet in Poland 2017
- Interest in special offers along the trip provided by connected cars in China 2019
- Concerns on data sharing via connected vehicles in APAC 2020 by country
- Share of consumers willing to share data with banks and advisors worldwide 2016
- Motor insurance customers willing to share data with insurer Europe 2016, by country
- Likelihood of customers sharing data with their insurer in the U.S. 2017, by branch
- Likelihood of sharing savings bank account balance in the United Kingdom in 2015
- Geolocation data shared by mobile users in France 2019, by type of data
- Trusted entity to manage data collected via connected cars in APAC 2020 by country
- Attitudes towards behavior tracking and data sharing with insurers in the UK 2015
- Physicians that believe sharing ePHI is important for quality healthcare in US 2017
- Factors influencing purchase of telematics motor insurance policies in Europe 2016
- Germany: willingness to share personal information in exchange for benefits 2016
- Blame allocation for identity theft in the banking data sector in the UK in 2015
- Consumers willing to share connected car data by nonproprietary app 15
- Insurance purchase factors in selected countries worldwide 2016
- Preferred data sharing method for motor insurance customers Europe 2016, by country
- Russia: willingness to share personal information in exchange for benefits 2016
- Comfort in sharing self-collected digital info among U.S. consumers 2014*
Winterberry Group. (August 4, 2020). Data sharing solutions used in support of advertising and marketing efforts in the United States as of November 2020 [Graph]. In Statista. Retrieved March 25, 2023, from https://www.statista.com/statistics/1206485/data-sharing-solutions-marketing-usa/
Winterberry Group. "Data sharing solutions used in support of advertising and marketing efforts in the United States as of November 2020." Chart. August 4, 2020. Statista. Accessed March 25, 2023. https://www.statista.com/statistics/1206485/data-sharing-solutions-marketing-usa/
Winterberry Group. (2020). Data sharing solutions used in support of advertising and marketing efforts in the United States as of November 2020. Statista. Statista Inc.. Accessed: March 25, 2023. https://www.statista.com/statistics/1206485/data-sharing-solutions-marketing-usa/
Winterberry Group. "Data Sharing Solutions Used in Support of Advertising and Marketing Efforts in The United States as of November 2020." Statista, Statista Inc., 4 Aug 2020, https://www.statista.com/statistics/1206485/data-sharing-solutions-marketing-usa/
Winterberry Group, Data sharing solutions used in support of advertising and marketing efforts in the United States as of November 2020 Statista, https://www.statista.com/statistics/1206485/data-sharing-solutions-marketing-usa/ (last visited March 25, 2023)
Data sharing solutions used in support of advertising and marketing efforts in the United States as of November 2020 [Graph], Winterberry Group, August 4, 2020. [Online]. Available: https://www.statista.com/statistics/1206485/data-sharing-solutions-marketing-usa/