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Digital media challenges in the U.S. 2021

Published by Amy Watson, Mar 17, 2021
During an October 2020 survey carried out among digital media professionals from the United States, 49 percent named third-party cookie deprecation as one of the top three digital media challenges their organization would face in the upcoming 12 months; 24 percent of interviewees said that the transparency of programmatic advertising would be one of the leading challenges.

Digital media challenges according to digital media professionals in the United States in 2021

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Sources

Release date

March 2021

Region

United States

Survey time period

October 2020

Special properties

among media professionals / top three box

Supplementary notes

Original question: "Please indicate the top three digital media challenges your organization will face in the next 12 months. (Select up to three)"

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Digital advertising in the U.S.Advertising industry in the U.S.Digital advertising formats in the U.S.Programmatic advertisingInternet advertising worldwide
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