What will be the biggest challenge for the digital media industry in 2016?

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Share of respondents
Monetization60%
Content distribution20%
Mobile optimization14%
Incorporation of analytics5%
Other1%
Complete Source Details
Tableau Software
About This Statistic

The statistic shows information on the projected challenges for the digital media industry worldwide in 2016. During a 2015 survey of media companies, 60 percent of respondents stated that they believed monetization would be the biggest challenge of 2016. Digital media continues to grow worldwide, with forecasts predicting that the number of digital video users will grow from 306.71 million in 2015 to almost 490 million in 2021. Digital music, games, and publishing are all forecast to experience similar growth.

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