During an October 2020 survey carried out among digital media professionals from the United States, 49 percent named third-party cookie deprecation as one of the top three digital media challenges their organization would face in the upcoming 12 months; 24 percent of interviewees said that the transparency of programmatic advertising would be one of the leading challenges.
Digital media challenges according to digital media professionals in the United States in 2021
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eMarketer. (March 8, 2021). Digital media challenges according to digital media professionals in the United States in 2021 [Graph]. In Statista. Retrieved May 26, 2022, from https://www.statista.com/statistics/552656/digital-media-challenges/
eMarketer. "Digital media challenges according to digital media professionals in the United States in 2021." Chart. March 8, 2021. Statista. Accessed May 26, 2022. https://www.statista.com/statistics/552656/digital-media-challenges/
eMarketer. (2021). Digital media challenges according to digital media professionals in the United States in 2021. Statista. Statista Inc.. Accessed: May 26, 2022. https://www.statista.com/statistics/552656/digital-media-challenges/
eMarketer. "Digital Media Challenges According to Digital Media Professionals in The United States in 2021." Statista, Statista Inc., 8 Mar 2021, https://www.statista.com/statistics/552656/digital-media-challenges/
eMarketer, Digital media challenges according to digital media professionals in the United States in 2021 Statista, https://www.statista.com/statistics/552656/digital-media-challenges/ (last visited May 26, 2022)