Instagram influencers with inauthentic comments worldwide 2018-2019, by profile size

According to the findings of a study on the state of Instagram influencer marketing, close to 64.7 percent of Instagram influencers with a million followers or more were detected using inauthentic comments. In comparison, 29.5 percent of influencers with a follower range of one to five thousand were using such methods.

Percentage of Instagram influencers who have inauthentic comments worldwide in 2018 and 2019, by number of followers

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Source

Release date

June 2020

Region

Worldwide

Survey time period

2018 and 2019

Supplementary notes

Inauthentic comments are defined by the source as comments that are categorized under the following types:

  • Comments to tag-to-win giveaways and contests
  • Spammy comments
  • Comments that come from Instagram Pods

  • Source defined the following methods in detecting the authenticity of comments:
    1. Consists of emojis only or words like: wow, cool, fantastic etc.
    2. Are monosyllabically simple and irrelevant
    3. Consist of the mention of another account

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