According to the findings of a study on the state of Instagram influencer marketing, close to 64.7 percent of Instagram influencers with a million followers or more were detected using inauthentic comments. In comparison, 29.5 percent of influencers with a follower range of one to five thousand were using such methods.
Percentage of Instagram influencers who have inauthentic comments worldwide in 2018 and 2019, by number of followers
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HypeAuditor. (June 5, 2020). Percentage of Instagram influencers who have inauthentic comments worldwide in 2018 and 2019, by number of followers [Graph]. In Statista. Retrieved October 06, 2024, from https://www.statista.com/statistics/994874/instagram-influencers-have-inauthentic-comments-profile-size-worldwide/
HypeAuditor. "Percentage of Instagram influencers who have inauthentic comments worldwide in 2018 and 2019, by number of followers." Chart. June 5, 2020. Statista. Accessed October 06, 2024. https://www.statista.com/statistics/994874/instagram-influencers-have-inauthentic-comments-profile-size-worldwide/
HypeAuditor. (2020). Percentage of Instagram influencers who have inauthentic comments worldwide in 2018 and 2019, by number of followers. Statista. Statista Inc.. Accessed: October 06, 2024. https://www.statista.com/statistics/994874/instagram-influencers-have-inauthentic-comments-profile-size-worldwide/
HypeAuditor. "Percentage of Instagram Influencers Who Have Inauthentic Comments Worldwide in 2018 and 2019, by Number of Followers." Statista, Statista Inc., 5 Jun 2020, https://www.statista.com/statistics/994874/instagram-influencers-have-inauthentic-comments-profile-size-worldwide/
HypeAuditor, Percentage of Instagram influencers who have inauthentic comments worldwide in 2018 and 2019, by number of followers Statista, https://www.statista.com/statistics/994874/instagram-influencers-have-inauthentic-comments-profile-size-worldwide/ (last visited October 06, 2024)
Percentage of Instagram influencers who have inauthentic comments worldwide in 2018 and 2019, by number of followers [Graph], HypeAuditor, June 5, 2020. [Online]. Available: https://www.statista.com/statistics/994874/instagram-influencers-have-inauthentic-comments-profile-size-worldwide/