Instagram influencers with inauthentic comments worldwide 2018-2019, by profile size

According to the findings of a study on the state of Instagram influencer marketing, close to 64.7 percent of Instagram influencers with a million followers or more were detected using inauthentic comments. In comparison, 29.5 percent of influencers with a follower range of one to five thousand were using such methods.

Percentage of Instagram influencers who have inauthentic comments worldwide in 2018 and 2019, by number of followers

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Release date

June 2020



Survey time period

2018 and 2019

Supplementary notes

Inauthentic comments are defined by the source as comments that are categorized under the following types:

  • Comments to tag-to-win giveaways and contests
  • Spammy comments
  • Comments that come from Instagram Pods

  • Source defined the following methods in detecting the authenticity of comments:
    1. Consists of emojis only or words like: wow, cool, fantastic etc.
    2. Are monosyllabically simple and irrelevant
    3. Consist of the mention of another account

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