Big data: areas that have benefited from usage in the United States 2013

This statistic presents the results of a survey inquiring about the areas that have benefited from use of big data most in the United States as of August 2013. Some 85 percent of respondents reported the benefit of increased insight into consumer behavior thanks to the use of big data in the United States.

Areas that have benefited from use of big data according to agencies and brand executives in the United States as of August 2013

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Source

Release date

November 2013

Region

United States

Survey time period

August 2013

Special properties

U.S. agency and brand executives

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Statistics on "Data usage in marketing and advertising "

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