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Big data: greatest challenges for use in marketing 2012
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Big data: greatest challenges for use in marketing 2012
Greatest challenges involved in using big data for marketing as of February 2012
by Statista Research Department,
last edited
Mar 14, 2012
In January/February 2012 a survey of marketing executives was conducted to discover the greatest challenges they saw with regards to using big data for marketing strategy development. 29 percent of respondents said that they had too little or no data to use.
Greatest challenges involved in using big data for marketing as of February 2012
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Description
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More information
by Statista Research Department,
last edited
Mar 14, 2012
In January/February 2012 a survey of marketing executives was conducted to discover the greatest challenges they saw with regards to using big data for marketing strategy development. 29 percent of respondents said that they had too little or no data to use.
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- March 2012
- Region
- United States
- Survey time period
- January 27 and February 8, 2012
- Number of respondents
- 253 respondents
- Special properties
- Corporate marketing decision makers, director-level and above
- Method of interview
- Online survey
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- March 2012
More information
- Region
- United States
- Survey time period
- January 27 and February 8, 2012
- Number of respondents
- 253 respondents
- Special properties
- Corporate marketing decision makers, director-level and above
- Method of interview
- Online survey
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