Data marketing challenges in North America 2020

Published by
Valentina Dencheva,
Jan 6, 2023
During a 2020 survey carried among data marketers primarily from North America, 34 percent of respondents named the decline of cookies/change in availability of third-party data as the issue they expected to occupy most of their attention and resources in 2020. Business recovery from COVID-19 was the top worry, mentioned by 62.3 percent of responding marketers.

Data marketing obstacles and functional challenges in North America in 2020

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Release date

July 2020

Region

North America

Survey time period

April and May 2020

Number of respondents

104 respondents

Special properties

among audience data users, suppliers and agency partners who support data-driven advertising and marketing use cases primarily based in North America

Method of interview

Online survey

Supplementary notes

Original question: "Which obstacles and functional challenges do you expect will occupy the most of your attention and resources this year?"

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