In January/February 2012 a survey of marketing executives was conducted to discover the greatest challenges they saw with regards to using big data for marketing strategy development. 29 percent of respondents said that they had too little or no data to use.
Greatest challenges involved in using big data for marketing as of February 2012
Profit from additional features by authenticating your Admin account
Please authenticate by going to "My account" → "Administration".
Then you will be able to mark statistics as favourites and use personal statistics alerts.
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
Statista Accounts:
Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Single Account
Your perfect start with Statista
Instant access to 1m statistics
Download in XLS, PDF & PNG format
Detailed references
$59$39 / Month *
in the first 12 months
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract; Prices do not include sales tax.
Statistics on "Mobile payment usage in the United States"
Statista Accounts:
Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.
Columbia University. (March 14, 2012). Greatest challenges involved in using big data for marketing as of February 2012 [Graph]. In Statista. Retrieved May 25, 2020, from https://www.statista.com/statistics/256122/greatest-challenges-in-using-big-data-for-marketing/
Columbia University. "Greatest challenges involved in using big data for marketing as of February 2012." Chart. March 14, 2012. Statista. Accessed May 25, 2020. https://www.statista.com/statistics/256122/greatest-challenges-in-using-big-data-for-marketing/
Columbia University. (2012). Greatest challenges involved in using big data for marketing as of February 2012. Statista. Statista Inc.. Accessed: May 25, 2020. https://www.statista.com/statistics/256122/greatest-challenges-in-using-big-data-for-marketing/
Columbia University. "Greatest Challenges Involved in Using Big Data for Marketing as of February 2012." Statista, Statista Inc., 14 Mar 2012, https://www.statista.com/statistics/256122/greatest-challenges-in-using-big-data-for-marketing/
Columbia University, Greatest challenges involved in using big data for marketing as of February 2012 Statista, https://www.statista.com/statistics/256122/greatest-challenges-in-using-big-data-for-marketing/ (last visited May 25, 2020)
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.
