During a 2020 survey carried among data marketers primarily from North America, 34 percent of respondents named the decline of cookies/change in availability of third-party data as the issue they expected to occupy most of their attention and resources in 2020. Business recovery from COVID-19 was the top worry, mentioned by 62.3 percent of responding marketers.
Data marketing obstacles and functional challenges in North America in 2020
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IAB (U.S.). (July 3, 2020). Data marketing obstacles and functional challenges in North America in 2020 [Graph]. In Statista. Retrieved July 05, 2022, from https://www.statista.com/statistics/256122/greatest-challenges-in-using-big-data-for-marketing/
IAB (U.S.). "Data marketing obstacles and functional challenges in North America in 2020." Chart. July 3, 2020. Statista. Accessed July 05, 2022. https://www.statista.com/statistics/256122/greatest-challenges-in-using-big-data-for-marketing/
IAB (U.S.). (2020). Data marketing obstacles and functional challenges in North America in 2020. Statista. Statista Inc.. Accessed: July 05, 2022. https://www.statista.com/statistics/256122/greatest-challenges-in-using-big-data-for-marketing/
IAB (U.S.). "Data Marketing Obstacles and Functional Challenges in North America in 2020." Statista, Statista Inc., 3 Jul 2020, https://www.statista.com/statistics/256122/greatest-challenges-in-using-big-data-for-marketing/
IAB (U.S.), Data marketing obstacles and functional challenges in North America in 2020 Statista, https://www.statista.com/statistics/256122/greatest-challenges-in-using-big-data-for-marketing/ (last visited July 05, 2022)
