Most sought-after skillsets in data marketing in North America 2017

This statistic shows the leading in demand skills related to data marketing in North America as of November 2017. The skill considered to be most in demand for data marketing was data analytics, with 87.3 percent of respondents feeling that it would be the most important competency in support of their future data-driven marketing efforts.

Leading in demand skills related to data marketing in North America as of November 2017

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Release date

February 2018


North America

Survey time period

September to November 2017

Number of respondents

113 respondents

Special properties

sample consists of advertisers, marketers, publishers, technology developers and marketing service providers

Method of interview

Online survey

Supplementary notes

Question: What specific skillsets or functional competencies do you think will be the most important for your organization to possess in support of its future data-driven marketing, advertising and/or media efforts?

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Statistics on "Data usage in marketing and advertising "

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