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Marketing spend in the U.S. 2015, by type

Published by Statista Research Department, Apr 20, 2016
The graph shows a distribution of brand marketing spending in the United States in 2015, by type. Trade promotions accounted for 15 percent of the total brand marketing spending in the U.S. in 2015.

Distribution of brand marketing spending in the United States in 2015, by type

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Sources

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Release date

April 2016

Region

United States

Survey time period

2015

Supplementary notes

Brand activation includes includes relationship marketing, influencer marketing, promotional marketing, content marketing, experimental marketing and retailer marketing.

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