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Marketing spend in the U.S. 2015, by type
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Marketing spend in the U.S. 2015, by type
Distribution of brand marketing spending in the United States in 2015, by type
by Statista Research Department,
last edited
Apr 20, 2016
The graph shows a distribution of brand marketing spending in the United States in 2015, by type. Trade promotions accounted for 15 percent of the total brand marketing spending in the U.S. in 2015.
Distribution of brand marketing spending in the United States in 2015, by type
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Description
Source
More information
by Statista Research Department,
last edited
Apr 20, 2016
The graph shows a distribution of brand marketing spending in the United States in 2015, by type. Trade promotions accounted for 15 percent of the total brand marketing spending in the U.S. in 2015.
- Show sources information
- Show publisher information
- Release date
- April 2016
- Region
- United States
- Survey time period
- 2015
- Supplementary notes
- Brand activation includes includes relationship marketing, influencer marketing, promotional marketing, content marketing, experimental marketing and retailer marketing.
Source
- Show sources information
- Show publisher information
- Release date
- April 2016
More information
- Region
- United States
- Survey time period
- 2015
- Supplementary notes
- Brand activation includes includes relationship marketing, influencer marketing, promotional marketing, content marketing, experimental marketing and retailer marketing.
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Statistics on "Brands in Canada"
- Leaders
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- Distribution of memberships in customer loyalty programs in Canada in 2017, by sectorCanada: distribution of loyalty program memberships 2017, by sector
- Average number of loyalty programs enrolled in per program member in Canada in 2014 and 2017, by typeLoyalty program enrollment per program member in Canada 2014-2017, by type
- Share of consumers who were very satisfied with selected types of loyalty programs in Canada as of February 2017Canadian consumers who were satisfied with loyalty programs 2017, by type
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- Consumer perception
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- Canadian internet users' attitude towards stores or brands using location-based technologies to identify them as of October 2016Online Canadians' attitude to location-based technology usage in stores in 2016
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The most important statistics
- Percentage of consumers who would pay more for trusted brand products or services in Canada from 2015 to 2018Share of Canadians willing to pay more for trusted brand products 2015-2018
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- Percentage of consumers who better recall advertising from trusted brands or companies in Canada as of September 2018, by genderShare of consumers who recall ads from trusted brands September 2018, by gender
- Percentage of consumers who would pay more for trusted brand products or services in Canada as of September 2018, by age groupShare of Canadians willing to pay more for trusted brand products 2018, by age
- Percentage of consumers who would pay more for trusted brand products or services in Canada as of September 2018, by genderShare of Canadians willing to pay more for trusted brand products 2018, by gender
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The most important statistics
- Percentage of consumers who engage with brands on selected social networks in Canada as of June 2016Social media brand engagement among Canadian consumers 2016
- Leading brands on Facebook in Canada as of July 2019, by number of fans (in millions)Most popular brands on Facebook in Canada 2019, by audience
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- B2B vs B2C brand activation marketing spend in the U.S. 2015
- Brand activation marketing spend in the U.S. 2015, by type
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- Favorite brands of U.S. consumers in 2018
- Content marketing plans for the next year in the United Kingdom (UK) 2015
- Budget proportion for content marketing as perceived by brand editors in the UK 2015
- Most effective content marketing set-ups as perceived by marketers in the UK 2015
- Social media platforms used by consumers to engage with brands in China 2017
- Olympic fans: leading brand interactions worldwide 2016
- Size of in-house content teams as stated by brand journalists in the UK 2015
- Italy: most effective employer branding tools 2017
- Customer trust in sponsored content in the U.S. 2014
- Opinion on future of content marketing by brand marketers in the UK 2015
Studies
- The Esports Playbook
- Content marketing
- Twitter marketing
- Digital marketing in the United Kingdom (UK)
- Instagram marketing and advertising
- Facebook marketing
- Marketing personalization
- State of Slovenian Marketing 2016
- Rise of the UK Brand Journalist
- B2B Content Marketing 2019
- The Belgian CMO Marketing Survey 2018
- Marketer Email Tracker 2019
- B2C Content Marketing 2019
- B2B Content Marketing 2018
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Statistics on "Brands in Canada"
- Leading brands in Canada in 2019, by brand value (in million Canadian dollars)
- Leading authentic brands in Canada as of June 2017 (index score)
- Most influential brands in Canada in 2018 (index score)
- Leading company social campaigns supported by adults in Canada in 2017
- Percentage of consumers who have a positive opinion of selected brands in Canada as of January 2018
- Leading loyalty programs according to consumers in Canada as of February 2018 (index score)
- Number of memberships in customer loyalty programs in Canada in 2015 and 2017 (in millions)
- Distribution of memberships in customer loyalty programs in Canada in 2017, by sector
- Average number of loyalty programs enrolled in per program member in Canada in 2014 and 2017, by type
- Share of consumers who were very satisfied with selected types of loyalty programs in Canada as of February 2017
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- Percentage of consumers who were members of selected loyalty programs in Canada as of January 2016
- Leading reasons consumers break up with brands in Canada in 2017
- Agreement with statements about brands among consumers in Canada in 2017
- Brand trust and attitude towards product benefits among consumers in Canada as of 2016
- Canadian internet users' attitude towards stores or brands using location-based technologies to identify them as of October 2016
- Share of consumers planning on purchasing from local brands during the holiday season in Canada as of September 2016
- Importance of retailer reputation when shopping during the holiday season in Canada as of September 2016
- Consumer attitude towards loyalty programs in Canada as of February 2017
- Attributes ranked as very important when buying luxury goods by Canadian consumers as of February 2018
- Percentage of consumers who would pay more for trusted brand products or services in Canada from 2015 to 2018
- Share of consumers who trust in selected brands in Canada in 2017 and 2018
- Percentage of consumers who better recall advertising from trusted brands or companies in Canada as of September 2018
- Percentage of consumers who better recall advertising from trusted brands or companies in Canada as of September 2018, by gender
- Percentage of consumers who would pay more for trusted brand products or services in Canada as of September 2018, by age group
- Percentage of consumers who would pay more for trusted brand products or services in Canada as of September 2018, by gender
- Distribution of private label buyers in Canada as of 2016, by household size
- Price advantage of private label compared to national brands in Canada from 2014 to 2016*
- Attitudes towards private labels and name brands among consumers in Canada as of March 2017*
- Frequency of buying private label products among consumers in Canada as of August 2019*
- Private label dollar share of selected consumer packaged goods categories in Canada in 2017
- Market share of private label health and beauty care (HABA) sales in Canada as of 2017, by product*
- Market share of private label food sales in Canada as of 2017, by category*
- Percentage of consumers who engage with brands on selected social networks in Canada as of June 2016
- Leading brands on Facebook in Canada as of July 2019, by number of fans (in millions)
- Leading brands on Twitter in Canada as of July 2019, by number of followers (in 1,000s)
- Leading brands on YouTube in Canada as of July 2019, by number of video views (in millions)
- Leading methods of interacting with companies online in Canada as of March 2016
- Share of time spent on social network interactions with companies or brands in Canada as of March 2016, by gender
- Brand activation marketing spending in the United States in 2015, 2016 and 2020 (in billion U.S. dollars)
- Brand activation marketing spending in the United States in 2015, by end-user sector (in billion U.S. dollars)
- Distribution of brand activation marketing spending in the United States in 2015, by end-user sector
- Brand activation marketing spending in the United States in 2015, by type (in billion U.S. dollars)
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- Is brand origin more, less or equally as important as the following purchasing factors?
- Leading reasons for choosing a brand worldwide as of September 2015, by brand origin
- Benefits of global brands according to consumers worldwide as of September 2015, by region
- Consumers most loved brands in the United States in 2018 (net favorability score)
- Do you plan to do any of the below in the next 12 months?
- What proportion of your company or clients' marketing/media budget goes towards content?
- If you're working with different content marketing set-ups in your career, which do you think is the most effective?
- Social media platforms used by consumers to engage with brands in mainland China as of October 2017
- Which of the following brand-related actions have you done online in the past month?
- How big is your in-house content team?
- Most effective channels or tools for spreading the company’s employer brand in Italy in 2017
- Do you trust sponsored content?
- Where do you think content marketing will be in five years?*
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