Important B2B online shopping factors in the UK, U.S., and China 2021

Most important factors for B2B buyers when shopping online in the UK, US, and China in 2021

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Release date

September 2021


China, United Kingdom, United States

Survey time period

April 26 to May 14, 2021

Number of respondents


Age group

20 years and older

Special properties

B2B buyers

Supplementary notes

* B2B buyers in the UK (201), U.S. (202), and China (201).
Purchase managers, procurement managers, purchasing clerks, agents, purchaser and C-level executives in the following industries: construction & hardware, food & beverages (groceries), pharma & medical, cosmetics, healthcare & beauty, chemicals & biotech, automotive, electric equipment & consumer electronics, packaging & containers, fashion & apparel, media, cosmetics, farming & fishery, furniture and luxury goods.
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