programmatic display ad spend stood at 63 billion U.S. dollars that year, the shares stood at 18 and 51 percent, respectively.
During a 2020 survey, 16 percent of responding Latin American brands stated they had completely moved programmatic buying in house; 48 percent said they had partially done so. In the United States, where Share of brands which moved programmatic buying in-house in selected regions worldwide in 2020
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Statistics
Statista. (August 4, 2020). Share of brands which moved programmatic buying in-house in selected regions worldwide in 2020 [Graph]. In Statista. Retrieved March 19, 2024, from https://www.statista.com/statistics/1203740/insourcing-programmatic-buying/
Statista. "Share of brands which moved programmatic buying in-house in selected regions worldwide in 2020." Chart. August 4, 2020. Statista. Accessed March 19, 2024. https://www.statista.com/statistics/1203740/insourcing-programmatic-buying/
Statista. (2020). Share of brands which moved programmatic buying in-house in selected regions worldwide in 2020. Statista. Statista Inc.. Accessed: March 19, 2024. https://www.statista.com/statistics/1203740/insourcing-programmatic-buying/
Statista. "Share of Brands Which Moved Programmatic Buying In-house in Selected Regions Worldwide in 2020." Statista, Statista Inc., 4 Aug 2020, https://www.statista.com/statistics/1203740/insourcing-programmatic-buying/
Statista, Share of brands which moved programmatic buying in-house in selected regions worldwide in 2020 Statista, https://www.statista.com/statistics/1203740/insourcing-programmatic-buying/ (last visited March 19, 2024)
Share of brands which moved programmatic buying in-house in selected regions worldwide in 2020 [Graph], Statista, August 4, 2020. [Online]. Available: https://www.statista.com/statistics/1203740/insourcing-programmatic-buying/