programmatic display ad spend stood at 63 billion U.S. dollars that year, the shares stood at 18 and 51 percent, respectively.
During a 2020 survey, 16 percent of responding Latin American brands stated they had completely moved programmatic buying in house; 48 percent said they had partially done so. In the United States, where Share of brands which moved programmatic buying in-house in selected regions worldwide in 2020
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Single Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access
Corporate solution including all features.
* Prices do not include sales tax.
Further Content: You might find this interesting as well
Statistics
- Programmatic ad spend in Hungary 2014-2021
- Leading factors for choosing a programmatic partner by CMOs worldwide 2018
- Programmatic ad spend in Romania 2017-2021
- Programmatic advertising market value in Poland 2015-2020
- Marketing capabilities of U.S. companies 2016
- Programmatic spending distribution in developing APAC 2014-2018 by country or region
- Top marketing technologies for U.S. businesses in 2016
- Devices optimization efforts for email marketing worldwide 2019
- Entity responsible for MarTech purchases worldwide 2016
- Influence of the AdChoices icon on brand trust in Europe 2016-2020, by country
- Industry revenue of “Specialized design activities“ in South Korea 2012-2024
- Industry revenue of “media representatives“ in New York 2012-2024
- Industry revenue of “manufacture of articles of concrete, cement, plaster“ in Sweden 2012-...
Statista. (August 4, 2020). Share of brands which moved programmatic buying in-house in selected regions worldwide in 2020 [Graph]. In Statista. Retrieved July 01, 2022, from https://www.statista.com/statistics/1203740/insourcing-programmatic-buying/
Statista. "Share of brands which moved programmatic buying in-house in selected regions worldwide in 2020." Chart. August 4, 2020. Statista. Accessed July 01, 2022. https://www.statista.com/statistics/1203740/insourcing-programmatic-buying/
Statista. (2020). Share of brands which moved programmatic buying in-house in selected regions worldwide in 2020. Statista. Statista Inc.. Accessed: July 01, 2022. https://www.statista.com/statistics/1203740/insourcing-programmatic-buying/
Statista. "Share of Brands Which Moved Programmatic Buying In-house in Selected Regions Worldwide in 2020." Statista, Statista Inc., 4 Aug 2020, https://www.statista.com/statistics/1203740/insourcing-programmatic-buying/
Statista, Share of brands which moved programmatic buying in-house in selected regions worldwide in 2020 Statista, https://www.statista.com/statistics/1203740/insourcing-programmatic-buying/ (last visited July 01, 2022)