Try our corporate solution for free!
(212) 419-8286
hadley.ward@statista.com

Insourcing programmatic buying worldwide 2020

Published by Statista Research Department, Apr 8, 2021
During a 2020 survey, 16 percent of responding Latin American brands stated they had completely moved programmatic buying in house; 48 percent said they had partially done so. In the United States, where programmatic display ad spend stood at 63 billion U.S. dollars that year, the shares stood at 18 and 51 percent, respectively.

Share of brands which moved programmatic buying in-house in selected regions worldwide in 2020

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account
$39 $59 per month *
in the first 12 months
View for free
33% discount until Oct 31st
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$468 / Year
$708 / Year

© Statista 2021
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Release date

August 2020

Region

Worldwide

Survey time period

2020

Supplementary notes

* Europe does not include the United Kingdom.
Figures partly calculated by Statista based on data provided by the source.
The source does not provide information about the survey methodology.

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* Prices do not include sales tax.

Statistics on "Programmatic advertising worldwide"

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Further Content: You might find this interesting as well

Statistics

Topics

Programmatic advertising worldwideGlobal advertising marketProgrammatic advertising in the UKAdvertising agenciesMarketing technology
Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.
Menu