During a 2020 survey, 16 percent of responding Latin American brands stated they had completely moved programmatic buying in house; 48 percent said they had partially done so. In the United States, where programmatic display ad spend stood at 63 billion U.S. dollars that year, the shares stood at 18 and 51 percent, respectively.
Share of brands which moved programmatic buying in-house in selected regions worldwide in 2020
* Europe does not include the United Kingdom. Figures partly calculated by Statista based on data provided by the source. The source does not provide information about the survey methodology.
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Statista. (August 4, 2020). Share of brands which moved programmatic buying in-house in selected regions worldwide in 2020 [Graph]. In Statista. Retrieved July 01, 2022, from https://www.statista.com/statistics/1203740/insourcing-programmatic-buying/
Statista. "Share of brands which moved programmatic buying in-house in selected regions worldwide in 2020." Chart. August 4, 2020. Statista. Accessed July 01, 2022. https://www.statista.com/statistics/1203740/insourcing-programmatic-buying/
Statista. (2020). Share of brands which moved programmatic buying in-house in selected regions worldwide in 2020. Statista. Statista Inc.. Accessed: July 01, 2022. https://www.statista.com/statistics/1203740/insourcing-programmatic-buying/
Statista. "Share of Brands Which Moved Programmatic Buying In-house in Selected Regions Worldwide in 2020." Statista, Statista Inc., 4 Aug 2020, https://www.statista.com/statistics/1203740/insourcing-programmatic-buying/
Statista, Share of brands which moved programmatic buying in-house in selected regions worldwide in 2020 Statista, https://www.statista.com/statistics/1203740/insourcing-programmatic-buying/ (last visited July 01, 2022)
