Networks used for partnerships offers to influencers France 2020

This statistic represents the preference of brands for certain types of networks for requests for partnerships with influencers in France from 2017 to 2020. Thus, about 70 percent of French influencers included their blog in the list of networks receiving the most requests for partnerships with brands in 2017, while in December 2019, these type of request were reported on the social network Instagram by 83 percent of the responding influencers. The Instagram trend was even stronger in 2020, TikTok lost a lot of points.

Social networks on which influencers receive the most requests for partnerships in France between 2017 and 2020

Characteristic	2017	2018	January 2019	December 2019	2020
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Release date

December 2020

More information

Region

France

Survey time period

January 2017; January 2018; January 2019; December 6-19, 2019; October 23 to November, 2020

Number of respondents

1,423 respondents

Special properties

French influencers

Supplementary notes

The source does not specify the age of respondents.

The methodology data applies to the 2021 study.
The 2017 study was conducted in January 2017, the 2018 study in January and December 2018, the 2019 study in January 2019 and the 2020 study in December 2019.

Figures for years 2017 and 2018 were previously published by the source.

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