Viewer completion rates of video formats worldwide 2019, by device

Published by Statista Research Department, Jan 10, 2023
In 2019 it was discovered that connected TV advertising outperformed ads on other devices in terms of viewer engagement. CTV had a viewer completion rate of 94 percent for standard pre-roll ads, compared to 69 percent on mobile and 74 percent on PC.

Viewer completion rates (VCR) of selected video ad formats worldwide in 2019, by device

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Release date

May 2020

Region

Worldwide

Survey time period

January 1 to December 31, 2019

Special properties

based on 200 billion video ad impressions served on source platform

Supplementary notes

For the purpose of this study advanced creatives were defined as "premium ad formats that include dynamic or interactive creative components".

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