In 2019 it was discovered that connected TV advertising outperformed ads on other devices in terms of viewer engagement. CTV had a viewer completion rate of 94 percent for standard pre-roll ads, compared to 69 percent on mobile and 74 percent on PC.
Viewer completion rates (VCR) of selected video ad formats worldwide in 2019, by device
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Further Content: You might find this interesting as well
Innovid. (May 21, 2020). Viewer completion rates (VCR) of selected video ad formats worldwide in 2019, by device [Graph]. In Statista. Retrieved March 29, 2024, from https://www.statista.com/statistics/1221133/video-viewer-completion-rates-world-device/
Innovid. "Viewer completion rates (VCR) of selected video ad formats worldwide in 2019, by device." Chart. May 21, 2020. Statista. Accessed March 29, 2024. https://www.statista.com/statistics/1221133/video-viewer-completion-rates-world-device/
Innovid. (2020). Viewer completion rates (VCR) of selected video ad formats worldwide in 2019, by device. Statista. Statista Inc.. Accessed: March 29, 2024. https://www.statista.com/statistics/1221133/video-viewer-completion-rates-world-device/
Innovid. "Viewer Completion Rates (Vcr) of Selected Video Ad Formats Worldwide in 2019, by Device." Statista, Statista Inc., 21 May 2020, https://www.statista.com/statistics/1221133/video-viewer-completion-rates-world-device/
Innovid, Viewer completion rates (VCR) of selected video ad formats worldwide in 2019, by device Statista, https://www.statista.com/statistics/1221133/video-viewer-completion-rates-world-device/ (last visited March 29, 2024)
Viewer completion rates (VCR) of selected video ad formats worldwide in 2019, by device [Graph], Innovid, May 21, 2020. [Online]. Available: https://www.statista.com/statistics/1221133/video-viewer-completion-rates-world-device/