Viewer completion rates of video formats worldwide 2019, by device

Viewer completion rates (VCR) of selected video ad formats worldwide in 2019, by device

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Release date

May 2020

Region

Worldwide

Survey time period

January 1 to December 31, 2019

Special properties

based on 200 billion video ad impressions served on source platform

Supplementary notes

For the purpose of this study advanced creatives were defined as "premium ad formats that include dynamic or interactive creative components".

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