Budget shares devoted to advanced TV ads in the U.S. 2020

Published by Michele Majidi, Feb 15, 2023
During a survey conducted among advertising professionals in the United States in April 2020, it was found that close to half of respondents said they devoted between 10 and 20 percent of their video ad budgets toward advanced TV advertising. All in all, 91 percent of survey participants included advanced TV ads in their budgets.

Share of budgets devoted to advanced TV advertising according to advertising professionals in the United States as of April 2020

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Release date

May 2020

Region

United States

Survey time period

April 2020

Number of respondents

194 respondents

Special properties

marketing and advertising professionals

Method of interview

Online survey

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