During a survey conducted among advertising professionals in the United States in April 2020, it was found that close to half of respondents said they devoted between 10 and 20 percent of their video ad budgets toward advanced TV advertising. All in all, 91 percent of survey participants included advanced TV ads in their budgets.
Share of budgets devoted to advanced TV advertising according to advertising professionals in the United States as of April 2020
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FreeWheel. (May 14, 2020). Share of budgets devoted to advanced TV advertising according to advertising professionals in the United States as of April 2020 [Graph]. In Statista. Retrieved June 30, 2022, from https://www.statista.com/statistics/1221156/budget-advanced-tv-us/
FreeWheel. "Share of budgets devoted to advanced TV advertising according to advertising professionals in the United States as of April 2020." Chart. May 14, 2020. Statista. Accessed June 30, 2022. https://www.statista.com/statistics/1221156/budget-advanced-tv-us/
FreeWheel. (2020). Share of budgets devoted to advanced TV advertising according to advertising professionals in the United States as of April 2020. Statista. Statista Inc.. Accessed: June 30, 2022. https://www.statista.com/statistics/1221156/budget-advanced-tv-us/
FreeWheel. "Share of Budgets Devoted to Advanced Tv Advertising According to Advertising Professionals in The United States as of April 2020." Statista, Statista Inc., 14 May 2020, https://www.statista.com/statistics/1221156/budget-advanced-tv-us/
FreeWheel, Share of budgets devoted to advanced TV advertising according to advertising professionals in the United States as of April 2020 Statista, https://www.statista.com/statistics/1221156/budget-advanced-tv-us/ (last visited June 30, 2022)