Reasons for shifting ad spend to CTV/OTT in the U.S. 2023

Leading reasons for shifting media budgets from linear TV to over-the-top (OTT) and/or connected TV (CTV) in the United States in 2023

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Release date

May 2023

Region

United States

Survey time period

February 21 to March 10, 2023

Number of respondents

144 respondents

Special properties

among marketers increasing CTV ad spending in 2023

Citation formats
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Statistics on " Connected TV advertising in the United States "

Other statistics that may interest you Connected TV advertising in the United States

Market overview

4

Advertising spending

6

Market leaders

3

Marketer usage

8

Consumer insights

6

Further related statistics

19
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