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Reasons for shifting ad spend to CTV/OTT in the U.S. 2021

Published by Statista Research Department, Apr 8, 2021
During a November 2020 survey carried out among U.S. brand and agency media planners and buyers, as well as marketers who said they would be shifting linear TV budget to OTT/CTV in 2021, 81 percent named targeting and efficiency as one of the three reasons for the shift.

Reasons for shifting media budgets from linear TV to over-the-top (OTT) and/or connected TV (CTV) in the United States in 2021

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Source

Release date

December 2020

Region

United States

Survey time period

November 12 to 30, 2020

Number of respondents

74 respondents

Special properties

among buyers shifting linear TV budget to OTT/CTV in 2021

Supplementary notes

Original question: "Why are you shifting budget from Linear TV to OTT/CTV? Select up to 3 options."

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