Distribution of programmatic display ad spend in the U.S. 2014-2017, by device

The timeline shows the distribution of programmatic digital display advertising spending in the United States in 2014 and a forecast thereof until 2017, by device. The source projected that the share of mobile would increase from 43 percent in 2014 to over 76 percent in 2017.

Distribution of programmatic digital display advertising spending in the United States from 2014 to 2017, by device

Mobile Desktop/laptop
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Source

Release date

October 2015

Region

United States

Survey time period

2014

Special properties

transacted via an API, including everything from publisher-erected APIs to more standardized RTB technology; includes native ads and ads on social networks; includes ad spend on tablets

Supplementary notes

* Forecast.

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Statistics on "Programmatic advertising in the United Kingdom (UK)"

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