In 2020, 83.3 percent of programmatic digital advertising spending in the United States was expected to be invested in mobile ads; desktop was forecast to account for 9.5 percent and connected TV (CTV) in 7.2 percent.
Distribution of programmatic digital advertising spending in the United States in 2020, by device
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IAB (U.S.). (August 15, 2020). Distribution of programmatic digital advertising spending in the United States in 2020, by device [Graph]. In Statista. Retrieved June 25, 2022, from https://www.statista.com/statistics/471816/programmatic-display-ad-spend-mobile-desktop-usa/
IAB (U.S.). "Distribution of programmatic digital advertising spending in the United States in 2020, by device." Chart. August 15, 2020. Statista. Accessed June 25, 2022. https://www.statista.com/statistics/471816/programmatic-display-ad-spend-mobile-desktop-usa/
IAB (U.S.). (2020). Distribution of programmatic digital advertising spending in the United States in 2020, by device. Statista. Statista Inc.. Accessed: June 25, 2022. https://www.statista.com/statistics/471816/programmatic-display-ad-spend-mobile-desktop-usa/
IAB (U.S.). "Distribution of Programmatic Digital Advertising Spending in The United States in 2020, by Device." Statista, Statista Inc., 15 Aug 2020, https://www.statista.com/statistics/471816/programmatic-display-ad-spend-mobile-desktop-usa/
IAB (U.S.), Distribution of programmatic digital advertising spending in the United States in 2020, by device Statista, https://www.statista.com/statistics/471816/programmatic-display-ad-spend-mobile-desktop-usa/ (last visited June 25, 2022)