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Distribution of programmatic display ad spend in the U.S. 2014-2017, by device
Distribution of programmatic digital display advertising spending in the United States from 2014 to 2017, by device
The timeline shows the distribution of programmatic digital display advertising spending in the United States in 2014 and a forecast thereof until 2017, by device. The source projected that the share of mobile would increase from 43 percent in 2014 to over 76 percent in 2017.
Distribution of programmatic digital display advertising spending in the United States from 2014 to 2017, by device
| Mobile | Desktop/laptop | |
|---|---|---|
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| Mobile | Desktop/laptop | |
|---|---|---|
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
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Description
Source
More information
- Show sources information
- Show publisher information
- Release date
- October 2015
- Region
- United States
- Survey time period
- 2014
- Special properties
- transacted via an API, including everything from publisher-erected APIs to more standardized RTB technology; includes native ads and ads on social networks; includes ad spend on tablets
- Supplementary notes
- * Forecast.
Source
- Show sources information
- Show publisher information
- Release date
- October 2015
More information
- Region
- United States
- Survey time period
- 2014
- Special properties
- transacted via an API, including everything from publisher-erected APIs to more standardized RTB technology; includes native ads and ads on social networks; includes ad spend on tablets
- Supplementary notes
- * Forecast.
Other statistics on the topic
+Advertising & Marketing
Penetration of programmatic advertising in Europe 2017, by country
+Advertising & Marketing
Europe: programmatic display ad spend 2012-2017
+Advertising & Marketing
Share of digital advertising spending in the UK 2015 and 2019, by sales method
+Advertising & Marketing
Programmatic advertising buying in the United Kingdom (UK) 2017, by channel
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EVP, Research & Innovation, Advertising Research Foundation
- Overview
- Programmatic display advertising spending in Europe from 2012 to 2017 (in million euros)Europe: programmatic display ad spend 2012-2017
- Penetration rate of programmatic advertising in selected countries in Europe in 2017*Penetration of programmatic advertising in Europe 2017, by country
- Advertising expenditure on programmatic digital displays in the United Kingdom (UK) from 2013 to 2016 (in billion GBP)*Programmatic digital display ad spending in the United Kingdom (UK) 2013-2016
- Share of digital display ad sales sold programmatically in the United Kingdom (UK) from 2013 to 2017Programmatic share of digital display ad sales in the United Kingdom (UK) 2013-2017
- Share of digital advertising expenditure in the United Kingdom (UK) in 2015 and 2019, by sales methodShare of digital advertising spending in the UK 2015 and 2019, by sales method
- Automated trading by format
- Expenditure on programmatic digital display advertising in the United Kingdom (UK) from 2013 to 2016, by device (in million GBP)*Programmatic digital display ad spending in the UK 2013-2016, by device
- Share of programmatic advertising expenditure in the United Kingdom (UK) in 2015, by formatShare of programmatic advertising spending in the UK 2015, by format
- Advertising expenditure on programmatic digital display ads on desktops and laptops in the United Kingdom (UK) from 2013 to 2016 (in million GBP)*Desktop: programmatic digital display ad spending in the UK 2013-2016
- Growth of programmatic digital display advertising expenditure on desktops and laptops in the United Kingdom (UK) from 2013 to 2016*Programmatic desktop digital display ad spending growth in the UK 2013-2016
- Advertising expenditure on programmatic digital display ads on mobile phones and tablets in the United Kingdom (UK) from 2013 to 2016 (in million GBP)*Mobile programmatic digital display ad spending in the UK 2013-2016
- Growth of mobile programmatic digital display advertising expenditure in the United Kingdom (UK) from 2013 to 2016*Mobile programmatic digital display ad spending growth in the UK 2013-2016
- Marketer and publisher behavior
- Share of marketers buying programmatic advertising in the United Kingdom (UK) in 2017, by channelProgrammatic advertising buying in the United Kingdom (UK) 2017, by channel
- Investment in programmatic advertising by share of budget in the United Kingdom (UK) in 2016Programmatic advertising investment in the UK 2016, by share of budget
- Planned distribution of direct and programmatic advertising impression sales by publishers in the United Kingdom (UK) as of May 2016Planned distribution of ad impression sales by publishers in the UK 2016
- Experience of publishing companies with header bidding in the United Kingdom (UK) in 2016Publisher experience with header bidding in the United Kingdom (UK) 2016
- Do you work with a header bidding container? Header bidding container usage by publishers in the United Kingdom (UK) 2016
- How many header bidding partners are you expecting to work with over the next 12 months?Publishers plans for header bidding partners in the United Kingdom (UK) 2016
- Distribution of programmatic spending worldwide 2014, by region
- Share of programmatic in display ad spend 2017, by country
- Distribution of programmatic spending in developing Asia 2014-2018, by country
- Share of programmatic in display ad spend in the U.S. 2013-2019
- Mobile programmatic display ad spend change in Canada 2014-2017
- Programmatic share in mobile display ad spend in Canada 2014-2017
- Italy: programmatic share of display advertising spending 2013-2019
- Programmatic digital display ad spend change in Canada 2014-2017
- Programmatic share in digital display ad spend in Canada 2014-2017
- Programmatic spend growth in APAC 2014-2019, by country
- Programmatic buying adoption in Asia-Pacific 2016, by country
- Programmatic spend growth in Latin America 2014-2019, by country
- Programmatic ad spending in Southeast Asia 2015 and 2019, by country
- Programmatic market share in APAC 2015, by country
- Programmatic ad spend worldwide 2015, by country
- Programmatic market share in Latin America 2015, by country
- Distribution of RTB spending worldwide 2014, by region
- Desktop programmatic display ad spend growth in the U.S. 2014-2017
- Mobile share of the online display advertising market in European countries 2015-2017
- Italy: digital advertising spending 2017, by format
- Digital advertising in Europe
- Advertising market in the U.S.
- TV advertising in the U.S.
- Advertising in Europe
- Advertising in Italy
- Advertising in the Netherlands
- BRICS advertising
- Political advertising in the U.S.
- TV advertising worldwide
- Advertising in Belgium
- Advertising in the United Kingdom (UK)
- Advertising in Japan
- Advertising in North America
- IAB and DDMA Report on Search Advertising
- Programmatic advertising
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