In the first half of 2022, 40 percent of ad views triggered from connected TV (CTV) devices were viewed on Roku players; Fire TV ranked second, accounting for 19 percent of the views.
Distribution of connected TV (CTV) ad views in the United States in 2nd half 2020, 1st half 2021, and 1st half 2022, by device
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Market leaders
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Marketer usage
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Consumers' perspective
6
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Further related statistics
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- Video viewers' actions taken in response to pre-roll video ads in the U.S. 2016
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- Connected TV programmatic ad spend growth in the U.S. 2019-2022
- Average value of broadcast/TV video ad formats in Europe 2017
- Connected TV penetration rate in the U.S. 2014-2022
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- CTV ad budget growth worldwide 2020, by region
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Statistics
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- Video ad viewability rate in Russia 2015-2016, by platform
- In-stream and out-stream share of video ad spend in Europe 2017-2019
- Local video ad revenue in the U.S. 2019, by medium
- Local video ad revenue in the U.S. 2019, by medium
- Italy: value of Smart TV advertising 2016-2020
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- Video advertising market value in Italy 2012-2019
- Connected TV programmatic ad spend growth in the U.S. 2019-2022
- Average value of broadcast/TV video ad formats in Europe 2017
- Connected TV penetration rate in the U.S. 2014-2022
- Share of app-ready TVs in the U.S. 2013-2015
- Digital video ad impressions in North America 2021, by device
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FreeWheel. (September 16, 2022). Distribution of connected TV (CTV) ad views in the United States in 2nd half 2020, 1st half 2021, and 1st half 2022, by device [Graph]. In Statista. Retrieved June 05, 2023, from https://www.statista.com/statistics/1221185/share-video-ad-views-ctv/
FreeWheel. "Distribution of connected TV (CTV) ad views in the United States in 2nd half 2020, 1st half 2021, and 1st half 2022, by device." Chart. September 16, 2022. Statista. Accessed June 05, 2023. https://www.statista.com/statistics/1221185/share-video-ad-views-ctv/
FreeWheel. (2022). Distribution of connected TV (CTV) ad views in the United States in 2nd half 2020, 1st half 2021, and 1st half 2022, by device. Statista. Statista Inc.. Accessed: June 05, 2023. https://www.statista.com/statistics/1221185/share-video-ad-views-ctv/
FreeWheel. "Distribution of Connected Tv (Ctv) Ad Views in The United States in 2nd Half 2020, 1st Half 2021, and 1st Half 2022, by Device." Statista, Statista Inc., 16 Sep 2022, https://www.statista.com/statistics/1221185/share-video-ad-views-ctv/
FreeWheel, Distribution of connected TV (CTV) ad views in the United States in 2nd half 2020, 1st half 2021, and 1st half 2022, by device Statista, https://www.statista.com/statistics/1221185/share-video-ad-views-ctv/ (last visited June 05, 2023)
Distribution of connected TV (CTV) ad views in the United States in 2nd half 2020, 1st half 2021, and 1st half 2022, by device [Graph], FreeWheel, September 16, 2022. [Online]. Available: https://www.statista.com/statistics/1221185/share-video-ad-views-ctv/