In the first half of 2022, 43 percent of ad views triggered from connected TV (CTV) devices were viewed on Roku players; Fire TV ranked second, accounting for 26 percent of the views.
Distribution of connected TV (CTV) ad views in the United States in 2nd half 2020 and 1st half 2021, by device
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FreeWheel. (June 26, 2021). Distribution of connected TV (CTV) ad views in the United States in 2nd half 2020 and 1st half 2021, by device [Graph]. In Statista. Retrieved June 27, 2022, from https://www.statista.com/statistics/1221185/share-video-ad-views-ctv/
FreeWheel. "Distribution of connected TV (CTV) ad views in the United States in 2nd half 2020 and 1st half 2021, by device." Chart. June 26, 2021. Statista. Accessed June 27, 2022. https://www.statista.com/statistics/1221185/share-video-ad-views-ctv/
FreeWheel. (2021). Distribution of connected TV (CTV) ad views in the United States in 2nd half 2020 and 1st half 2021, by device. Statista. Statista Inc.. Accessed: June 27, 2022. https://www.statista.com/statistics/1221185/share-video-ad-views-ctv/
FreeWheel. "Distribution of Connected Tv (Ctv) Ad Views in The United States in 2nd Half 2020 and 1st Half 2021, by Device." Statista, Statista Inc., 26 Jun 2021, https://www.statista.com/statistics/1221185/share-video-ad-views-ctv/
FreeWheel, Distribution of connected TV (CTV) ad views in the United States in 2nd half 2020 and 1st half 2021, by device Statista, https://www.statista.com/statistics/1221185/share-video-ad-views-ctv/ (last visited June 27, 2022)