CTV ad views in the U.S. 2020-2022, by device

Published by Michele Majidi, Feb 15, 2023
In the first half of 2022, 40 percent of ad views triggered from connected TV (CTV) devices were viewed on Roku players; Fire TV ranked second, accounting for 19 percent of the views.

Distribution of connected TV (CTV) ad views in the United States in 2nd half 2020, 1st half 2021, and 1st half 2022, by device

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Release date

September 2022

Region

United States

Survey time period

H2 2020, H1 2021, and H1 2022

Special properties

represents activity on Freewheel's platform, broader industry metrics may vary

Supplementary notes

Figures for H2 2020 and H1 2021 were retrieved from earlier reports.

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