Connected TV (CTV) advertising spending in the United States was expected to amount to 21.2 billion U.S. dollars in 2022, marking a 39 percent increase from the previous year. Social media video ad spending was expected to amount to 5.9 billion dollars, while video ad spending for all other media was expected to reach 22.1 billion.
Digital video advertising spending in the United States in 2022, by type (in billion U.S. dollars)
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$59 USD $39 USD / Month *
in the first 12 months
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Statistics on Video advertising and marketing in the United States
Overview
5
- Premium Statistic Digital video advertising spending in the U.S. 2019-2023
- Premium Statistic Digital Market Outlook: digital video ad spending in the U.S. 2017-2026, by device
- Premium Statistic Digital video ad spend in the U.S. 2022, by type
- Premium Statistic Digital Market Outlook: digital video ad spending per internet user U.S. 2017-2026
- Premium Statistic Mobile ad spend in the U.S. 2017-2026, by format
Usage & budgets
7
- Premium Statistic Top video ad types considered a must-buy by marketers in the U.S. 2022
- Premium Statistic Share of digital in media budgets in the U.S. 2023, by format
- Premium Statistic Top audience-related benefits of CTV and OTT advertising in the U.S. 2022
- Premium Statistic Top performance/pricing-related benefits of CTV and OTT advertising in the U.S. 2022
- Premium Statistic Reasons for shifting ad spend to CTV/OTT in the U.S. 2021
- Premium Statistic Shift of media budgets to OTT/CTV in the U.S. 2021, by medium
- Premium Statistic Digital media challenges in the U.S. 2021
Market leaders
8
- Premium Statistic Ad revenue of major digital ad sellers worldwide 2022
- Premium Statistic Digital ad revenue share in the U.S. 2019-2023, by company
- Premium Statistic Digital video ad views in the U.S. 2022, by platform
- Premium Statistic Streaming services with largest ad spend in the U.S. 2021
- Premium Statistic Leading AVOD platforms by ad revenue in the U.S. 2020-2021
- Premium Statistic Organic vs. paid social media used by B2C marketers worldwide 2021
- Premium Statistic Most popular social media for influencer marketing in the U.S. 2021
- Premium Statistic Share of companies investing in digital video advertising U.S. Q1 2022, by platform
Audience
8
- Premium Statistic Digital video viewers in the United States 2018-2022
- Premium Statistic Digital Market Outlook: users of video-on-demand in the U.S. 2017-2027, by type
- Premium Statistic Youtube users in the United States 2017-2025
- Premium Statistic Instagram: number of users in the United States 2020-2023
- Basic Statistic TikTok: number of users in the United States 20219-2025
- Premium Statistic Most used devices for digital videos in the U.S. 2022
- Premium Statistic U.S. device usage for weekly online video viewing 2022, by age group
- Premium Statistic Installs of selected video streaming apps in the U.S. 2021
Consumer perspective
8
- Premium Statistic Consumer attitude to ads on streaming services in the U.S. 2022
- Premium Statistic Popularity of ad-supported streaming content in the U.S. 2021
- Premium Statistic Streaming services with most annoying ads according to viewers in the U.S. 2022
- Premium Statistic Netflix subscribers who would switch to ad-supported version in the U.S. 2022
- Premium Statistic Video streaming viewers paying attention to ads on streamed show U.S. 2021
- Premium Statistic Number of ads accepted by streaming video viewers during a show in the U.S. 2021
- Premium Statistic Ad breaks length accepted by TV viewers during a show in the U.S. 2021
- Premium Statistic Streaming video viewer satisfaction with ad delivery options in the U.S. 2021
Further related statistics
21
- Digital video advertising spending in the U.S. 2019-2023
- Online video ad expenditure Japan 2021-2026, by device
- Digital advertising spending worldwide 2021-2026
- Digital video advertising spending in the UK 2008-2021
- Online video ad expenditure Japan 2021-2026
- Online video ad expenditure Japan 2021-2026, by type
- Digital video advertising spending in Chile 2018-2022
- Search advertising spending in the U.S. 2019-2026
- Online advertising spending in Hungary 2021, by sector
- Share of companies investing in digital video advertising U.S. Q1 2022, by platform
- Digital advertising spending in the UK H1 2022, by format
- Online advertising spending in Czechia in 2021, by sector
- Mobile advertising spending in the U.S. 2020-2025
- Distribution of global advertising spending 2024, by medium
- Digital advertising spending in Chile 2022, by format
- Digital advertising spending in Turkey Q1 2022, by type and device
- Advertising spending in Italy 2019-2022, by medium
- Mobile advertising spending in Turkey Q1 2022, by format
- Digital video advertising viewability rate worldwide 2022, by region
- Digital video advertising viewability rate worldwide 2021
- Advertising spending change in Finland 2021, by medium
Further Content: You might find this interesting as well
MediaPost. (May 2, 2022). Digital video advertising spending in the United States in 2022, by type (in billion U.S. dollars) [Graph]. In Statista. Retrieved March 25, 2023, from https://www.statista.com/statistics/1307343/digital-video-ad-spend-type-usa/
MediaPost. "Digital video advertising spending in the United States in 2022, by type (in billion U.S. dollars) ." Chart. May 2, 2022. Statista. Accessed March 25, 2023. https://www.statista.com/statistics/1307343/digital-video-ad-spend-type-usa/
MediaPost. (2022). Digital video advertising spending in the United States in 2022, by type (in billion U.S. dollars) . Statista. Statista Inc.. Accessed: March 25, 2023. https://www.statista.com/statistics/1307343/digital-video-ad-spend-type-usa/
MediaPost. "Digital Video Advertising Spending in The United States in 2022, by Type (in Billion U.S. Dollars) ." Statista, Statista Inc., 2 May 2022, https://www.statista.com/statistics/1307343/digital-video-ad-spend-type-usa/
MediaPost, Digital video advertising spending in the United States in 2022, by type (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1307343/digital-video-ad-spend-type-usa/ (last visited March 25, 2023)
Digital video advertising spending in the United States in 2022, by type (in billion U.S. dollars) [Graph], MediaPost, May 2, 2022. [Online]. Available: https://www.statista.com/statistics/1307343/digital-video-ad-spend-type-usa/