During a 2020 survey fielded in Brazil and in Mexico, 16 percent of responding brands stated they had completely moved programmatic buying in-house and planned to continue in that fashion. In contrast, 13 percent of interviewed brands said they had no plans to insource programmatic.
Degree of moving programmatic buying in-house in Brazil and Mexico in 2020
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IAB (U.S.). (August 3, 2020). Degree of moving programmatic buying in-house in Brazil and Mexico in 2020 [Graph]. In Statista. Retrieved June 30, 2022, from https://www.statista.com/statistics/1225804/programmatic-advertising-in-house-latin-america/
IAB (U.S.). "Degree of moving programmatic buying in-house in Brazil and Mexico in 2020." Chart. August 3, 2020. Statista. Accessed June 30, 2022. https://www.statista.com/statistics/1225804/programmatic-advertising-in-house-latin-america/
IAB (U.S.). (2020). Degree of moving programmatic buying in-house in Brazil and Mexico in 2020. Statista. Statista Inc.. Accessed: June 30, 2022. https://www.statista.com/statistics/1225804/programmatic-advertising-in-house-latin-america/
IAB (U.S.). "Degree of Moving Programmatic Buying In-house in Brazil and Mexico in 2020." Statista, Statista Inc., 3 Aug 2020, https://www.statista.com/statistics/1225804/programmatic-advertising-in-house-latin-america/
IAB (U.S.), Degree of moving programmatic buying in-house in Brazil and Mexico in 2020 Statista, https://www.statista.com/statistics/1225804/programmatic-advertising-in-house-latin-america/ (last visited June 30, 2022)
