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Degree of moving programmatic in-house in Latin America 2020

Published by Statista Research Department, Apr 8, 2021
During a 2020 survey fielded in Brazil and in Mexico, 16 percent of responding brands stated they had completely moved programmatic buying in-house and planned to continue in that fashion. In contrast, 13 percent of interviewed brands said they had no plans to insource programmatic.

Degree of moving programmatic buying in-house in Brazil and Mexico in 2020

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Source

Release date

August 2020

Region

Brazil, Mexico, LAC

Survey time period

2020

Supplementary notes

The source does not provide information about the survey methodology.

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