Key figures on live commerce platform Mimo in Brazil 2023
Mimo Live Sales is a live commerce platform based in São Paulo, Brazil, launched in June 2020. It offers scripted filming and live-streaming services tailored for e-commerce brands. As of May 2023, the startup had forged partnerships with 180 brands across diverse sectors, including fashion, beauty, food, beverages, electronics, housing, construction, and real estate. According to the source, Mimo showed an average conversion rate of 10 percent compared to the two percent conversion of global e-commerce. Furthermore, it registered a monthly revenue growth of 20 percent, which translated to a 300 percent annual revenue surge.
