CTV ad receptivity in Latin America 2021

Share of internet users who were receptive to connected TV (CTV) ads in selected countries in Latin America as of January 2021

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Sources

Release date

April 2021

Region

Argentina, Brazil, Mexico

Survey time period

January 8 to 21, 2021

Number of respondents

4,049*

Age group

18-64 years

Special properties

among internet users who watch 1+ hours of TV a week

Method of interview

Online survey

Supplementary notes

* The survey was carried out among 4,049 respondents from three countries:
Argentina: n=1,125,
Brazil: n=1,648,
Mexico: n=1,276.
** Share of respondents who agreed with two or more of the following:
- open to watching ads on streaming TV because there are fewer of them,
- open to watching ads to get access to high quality programming,
- discovered new products from ads in streaming shows,
- considered brand/product ads in favorite shows.

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